Ruff Puff Pastry
I work in a supermarket that has recently employed the trick of pumping the smell of freshly baked bread onto the high street to lure customers in. It’s a cheap trick, but hey, I just work here; I don’t make the decisions.
One day I see a woman walk in with the largest dog I have ever seen, a big boy Mastiff.
Me: “Sorry, miss, you can’t bring dogs in here.”
Customer: “This boy weighs 90kg and he can smell croissants. You want to stop him? Because I can’t.”
It’s then apparent that she’s not walking the dog; the dog is walking her. I’m not really sure what to do, so I call the manager. He comes over and tells her the same thing.
Customer: “Once he realises there’s no fresh bread, he’ll get bored and leave. I can’t physically do anything until then.”
Manager: “Madam, maybe you should take a dog for a walk that you’re unable to physically manage.”
Customer: “And maybe you shouldn’t pump fake baking smells into the street to confuse dogs that walk in perfectly straight lines until then.”
I laughed a little because she had us there.
The woman refused to change her walking route. The Mastiff would always come and investigate the smell as he walked past. The manager told head office, and they eventually allowed us to stop pumping the smell out onto the street.
I heard that it didn’t damage or improve sales one bit.


