Media
Analysis of the fast-evolving media landscape, from streaming and publishing to social platforms and programmatic, impacting how brands reach audiences.
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Woo, Sue, and ARPU: What Publisher Earnings Reveal About Their AI Strategies
The New York Times, News Corp, USA Today Co. and People Inc. reported this week, each of which is grappling with AI-driven pressure on traffic.
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Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers
Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.
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Fox Scores Huge Ad Revenue Boost From 2026 World Cup
Tubi’s World Cup streaming resulted in two of the highest traffic days in its history
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Cloudflare Wants to Tell Brands Whether AI Is Actually Recommending Them
Its new tool, the AEO Visibility Dashboard, will use first-party data to reveal how answer engines are using their content.
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Cloud Is the Cash Engine Funding Big Tech’s $725bn AI Bill, and Meta Wants In
Tech firms are becoming AI infrastructure companies as much as storage and compute businesses
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Creators Are Quietly Becoming Media Conglomerates
As ad dollars and capital pour in, top creators are building diversified businesses that increasingly resemble old-media empires.
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ADWEEK Tech Advantage: Publishers Pull Back from Google AI Search, Creators Push On
How we access information is changing
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Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired
Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.
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Grubhub and 40 Other Brands Test In-App Measurement in ChatGPT Ads
Brands are getting visibility into installs, in-app purchases, and subscriptions on their ChatGPT ads via AppsFlyer
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MTV for This Generation: Track Star Is What a Media Company Looks Like Now
Founded by a creator and backed by a legacy media scion, the startup is trying to turn a social video franchise into a media empire.
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