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In-depth coverage of marketing technology, AI, data, and privacy innovations transforming how brands engage consumers and measure performance.

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    Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers

    Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.

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    Teads Sues Google, Claiming Some Disputed Ad Practices Were Never Really Retired

    Teads is the fifth major SSP to sue Google in the last year over claims that its anti-competitive ads practices hampered competition.

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    Heads-Up and Hands-Free: Snap’s Play Beyond the Smartphone

    Chief business officer Ajit Mohan on the convergence of AR and conversational AI.

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    ADWEEK’s 2026 Tech Stack Awards: Because Data Is Only as Good as Marketers’ Ability to Act On It

    The marketing technology driving proven revenue impact in advertising and media.

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    X and WFA Settle, but the Brand Safety Wars Are Far From Over

    The settlement closes one of advertising's highest-profile legal fights in recent memory, and reveals how brand safety efforts are being reshaped under new forces.

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    Meta’s Tepid Revenue Outlook Undercuts its AI Spending Spree

    The numbers $60.8 billion: Meta’s Q2 revenue, up 28% year over year (YoY). $59.36 billion: Quarterly ad revenue, above analyst estimates of $59.07 billion. Meanwhile, the average price per ad [...]

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    Elon Musk’s X and WFA End Multiyear Legal Spat

    X's lawsuit against the nonprofit organization incited wider debate about the influence that advertisers may be able to exert on right-leaning media.

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    Beyond the Console: Xbox Maps the Gaming Ad Ecosystem

    Xbox Media Solutions marketing leader Claire Nance on redefining the relationship between brands and the 3.6 billion-strong gaming community.

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    Google Barrels Ahead With AI Spending as Its Search Business Sees Early Cracks

    The first of the big tech platforms to report, Google could set the tone for the rest of its cohort, many of whom (like Meta, Amazon, and X) have been [...]

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    Meta Pushes Back on AI Fears With an Optimistic Pitch

    CEO Mark Zuckerberg unveiled a film on Facebook that kicks off a broader paid and earned campaign around Meta's AI vision.

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    Google Ups Capex Guidance to At Least $195B as AI Spending Balloons

    Google signaled that its AI spending spree is only accelerating, as it leans on third-party compute to meet surging demand.

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    Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget

    Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live

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    Uber’s Top Ad Exec Kristi Argyilan Joins The Trade Desk as Chief Commercial Officer

    The Trade Desk has appointed Kristi Argyilan as its new chief commercial officer. Argyilan, an advertising and commerce industry veteran, joins the popular demand-side platform from Uber, where she helmed [...]

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