The Latest
Zefr Launches Opti to Help Advertisers Navigate YouTube Auction Changes
Zefr, a leader in AI-powered responsibility across walled gardens, today announced the launch of Opti, a new solution designed to help brands maintain control over media costs while maximizing the [...]
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Shift Browser Awards Second Annual $25,000 Impact Grant to PhyCo
Unrestricted funding will help the biotechnology company advance seaweed-based alternatives to agricultural plastics
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Medialab Appoints Jasleen Carroll as Head of AI & Innovation
Medialab, the UK’s leading independent media agency, has today announced the appointment of Jasleen Carroll as Head of AI & Innovation. Jasleen will take on the newly created role within Medialab’s innovation team, [...]
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Walmart Connect México, Powered by Infillion, Launches Brand Lift Studies in Its DSP
Walmart Connect México, built on Infillion’s composable platform, is launching self-service brand lift studies directly within its DSP, enabling advertisers to measure brand impact in the same environment where they [...]
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Tinuiti Named Media Agency of Record for Allies of Skin
Collaboration to Power the Next Era of Premium Beauty Marketing Tinuiti, a leading independent media agency, recently announced it has been named Media Agency of Record for Allies of Skin, [...]
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Photographer Karen Epstein / Grey Ant Optics
New York City–based fashion, beauty, and commercial photographer Karen Epstein collaborated with Assembly NY and their client Grey Ant Optics to create the campaign “Nerds.” Blending bold visual storytelling with [...]
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Eyeota and Zeotap Data Partner to Integrate New Audience Solutions for Advertisers
Eyeota and Zeotap Data bring global B2C and B2B audiences to Amazon DSP for streamlined, privacy-first activation across premium inventory.
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Photographer Andrei Duman Unveils The Art of X-Rays at The Biltmore Los Angeles
Award-winning commercial photographer and director Andrei Duman will debut his latest fine art exhibition, The Art of X-Rays, on Thursday, August 6, at 6:00 p.m. at the historic Biltmore Los [...]
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Prime Day Data Surprise: 9% More Clicks, 45% Less Consumer Spending — What Changed
Amazon’s Prime Day generated significantly more traffic for retail brands in 2026 but delivered far less revenue—a striking reversal that reveals a fundamental shift in how consumers shop during major [...]
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Experian and AUDIENCES partner to unlock greater value from first-party customer data
Experian and AUDIENCES have announced a new partnership designed to help brands and agencies unlock greater value from their first-party customer data and deliver more effective marketing across the media ecosystem. Experian is [...]
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