Always on, Always alert: The mental health imperative for PR 10/10/2026 LATEST NEWS Amit B. joins Aon as head of regional marketing and events, GCC Sharad Goswami appointed senior director of public affairs at Intuitive Treina Campos joins AB InBev India as head of communications YouTube updates Shorts algorithm to prioritise original content OPINION Leadership and market readiness should begin with PR 08/10/2026 Why confidence is becoming business's most valuable currency 07/10/2026 When everyone becomes an editor, the audience loses 30/09/2026 Indian companies have hours, not days, to explain bad news 11/09/2026 Why communities are becoming corporate communications’ strongest asset 31/08/2026 Why brand promises must be lived, not just launched 07/08/2026 How athletes are redefining brand engagement 12/07/2026 The noise beyond the whistle: How football has gone beyond 90 minutes 04/07/2026 The creator economy just accidentally made the case for PR 24/06/2026 INSIGHTS World Mental Health Day 2026: 8 wellbeing tips for PR professionals 09/10/2026 49% respondents put quality first, challenging festive brand communications: YouGov report 05/10/2026 Four books: And what India's business builders can teach comms 03/10/2026 5 documentaries every PR professional should not miss 26/09/2026 The weekend bookshelf: Five books, and handful of lessons 18/09/2026 PR proves reputation is a hard business asset driving significant value 10/09/2026 India's PR industry contributes USD 545 billion in economic impact: Ipsos 02/09/2026 Crompton's big growth bet demands a bigger brand narrative 01/09/2026 FMCG CEO exits reshape India's leadership and communications frame 28/08/2026 Seven PR principles that matter more than ever 27/08/2026 RBI policy communication in 'chalk and cheese' dilemma, says SBI report 26/08/2026 India leads APAC in AI adoption and investment: Autodesk report 26/08/2026 Playing with fire: Can brand spats build reputation? 25/08/2026 PR in the AI age: Tailoring strategies for ChatGPT, Claude, and Gemini 06/08/2026 Industry leaders on the one practice they'd bury and what comes next 21/07/2026 WhatsApp username pause puts digital trust in focus 09/07/2026 PRCAI SPRINT 2026 Report sets new PR Agenda 03/07/2026 Is a 'Chief Creator Officer' essential? Rethinking leadership in modern PR 29/06/2026 How behavioural communications solved the product usage gap 18/06/2026 Kantar study highlights value-focused Indian consumers 09/06/2026 Burson Study: Why Leadership is AI's 'Clearest Liability' for Corporate Reputation 08/06/2026 NEXT TAKE The campaign can wait. Can you? 07/10/2026 The write kind of stuff! 29/09/2026 I read too many snack taglines. Here's what happened. 23/09/2026 How policy makers are building direct relationships with their audiences 17/09/2026 Why storytelling matters more than ever in the age of AI 09/09/2026 FDA crackdown puts qCommerce reputations under pressure 20/08/2026 Zepto x The Hindu turn a 1947 paper into a PR time capsule 14/08/2026 ESPN’s layoffs demonstrate the strategic importance of internal communications 27/07/2026 Five strategic shifts redefining communications 24/07/2026 INTERVIEWS Mental health communication needs to move beyond awareness: Sharmistha Ghosh Solomon 10/10/2026 The biggest shift is from campaign-led thinking to ecosystem-led thinking: Maddiee Amrutkar 01/10/2026 PR must become the intelligence behind business decisions: Deepshikha Dharmaraj 28/09/2026 Reputation is capital: Corey duBrowa on the new rules of corporate reputation 23/09/2026 When a ripple is created, CSR impact extends beyond visibility : Priyanka Lillaney 17/08/2026 PR must create culture, not just coverage: Archana Jain 28/07/2026 Communication no longer a post-campaign outcome; it’s a strategic multiplier: Shefali Sapra 11/06/2026 Great work and exceptional talent build market share: Ashwani Singla 11/06/2026
LATEST NEWS Amit B. joins Aon as head of regional marketing and events, GCC Sharad Goswami appointed senior director of public affairs at Intuitive Treina Campos joins AB InBev India as head of communications YouTube updates Shorts algorithm to prioritise original content
OPINION Leadership and market readiness should begin with PR 08/10/2026 Why confidence is becoming business's most valuable currency 07/10/2026 When everyone becomes an editor, the audience loses 30/09/2026 Indian companies have hours, not days, to explain bad news 11/09/2026 Why communities are becoming corporate communications’ strongest asset 31/08/2026 Why brand promises must be lived, not just launched 07/08/2026 How athletes are redefining brand engagement 12/07/2026 The noise beyond the whistle: How football has gone beyond 90 minutes 04/07/2026 The creator economy just accidentally made the case for PR 24/06/2026
INSIGHTS World Mental Health Day 2026: 8 wellbeing tips for PR professionals 09/10/2026 49% respondents put quality first, challenging festive brand communications: YouGov report 05/10/2026 Four books: And what India's business builders can teach comms 03/10/2026 5 documentaries every PR professional should not miss 26/09/2026 The weekend bookshelf: Five books, and handful of lessons 18/09/2026 PR proves reputation is a hard business asset driving significant value 10/09/2026 India's PR industry contributes USD 545 billion in economic impact: Ipsos 02/09/2026 Crompton's big growth bet demands a bigger brand narrative 01/09/2026 FMCG CEO exits reshape India's leadership and communications frame 28/08/2026 Seven PR principles that matter more than ever 27/08/2026 RBI policy communication in 'chalk and cheese' dilemma, says SBI report 26/08/2026 India leads APAC in AI adoption and investment: Autodesk report 26/08/2026 Playing with fire: Can brand spats build reputation? 25/08/2026 PR in the AI age: Tailoring strategies for ChatGPT, Claude, and Gemini 06/08/2026 Industry leaders on the one practice they'd bury and what comes next 21/07/2026 WhatsApp username pause puts digital trust in focus 09/07/2026 PRCAI SPRINT 2026 Report sets new PR Agenda 03/07/2026 Is a 'Chief Creator Officer' essential? Rethinking leadership in modern PR 29/06/2026 How behavioural communications solved the product usage gap 18/06/2026 Kantar study highlights value-focused Indian consumers 09/06/2026 Burson Study: Why Leadership is AI's 'Clearest Liability' for Corporate Reputation 08/06/2026
NEXT TAKE The campaign can wait. Can you? 07/10/2026 The write kind of stuff! 29/09/2026 I read too many snack taglines. Here's what happened. 23/09/2026 How policy makers are building direct relationships with their audiences 17/09/2026 Why storytelling matters more than ever in the age of AI 09/09/2026 FDA crackdown puts qCommerce reputations under pressure 20/08/2026 Zepto x The Hindu turn a 1947 paper into a PR time capsule 14/08/2026 ESPN’s layoffs demonstrate the strategic importance of internal communications 27/07/2026 Five strategic shifts redefining communications 24/07/2026
INTERVIEWS Mental health communication needs to move beyond awareness: Sharmistha Ghosh Solomon 10/10/2026 The biggest shift is from campaign-led thinking to ecosystem-led thinking: Maddiee Amrutkar 01/10/2026 PR must become the intelligence behind business decisions: Deepshikha Dharmaraj 28/09/2026 Reputation is capital: Corey duBrowa on the new rules of corporate reputation 23/09/2026 When a ripple is created, CSR impact extends beyond visibility : Priyanka Lillaney 17/08/2026 PR must create culture, not just coverage: Archana Jain 28/07/2026 Communication no longer a post-campaign outcome; it’s a strategic multiplier: Shefali Sapra 11/06/2026 Great work and exceptional talent build market share: Ashwani Singla 11/06/2026
