PR Week UK

FIVE THINGS YOU NEED TO READ

The Romans CEO reveals potential new markets and ‘big bets’ for growth

Joe Mackay-Sinclair: 'corporate and consumer are increasingly simpatico'

Jet2 parts ways with comms agency after 20 years

Exclusive: Taylor Herring names managing partner

Exclusive: Hope&Glory names first head of sport

PRWeek-backed Pay Gap Project returns, with ‘social class’ added for 2026

NEWS

Wickes selfies, Maltesers advice, Vodafone vs Dina Asher-Smith – Campaigns round-up (part two)

PRWeek UK rounds up campaign launches from the last week.

LATEST

PLMR buys Manchester-based agency to create £12m group

Ollie Lane (PLMR MD), John Quinton-Barber, Racheal Johnson and Becki Ord (Social board directors), Kevin Craig.

Can Pep’s unwavering loyalty to scandal-hit Man City save their legacies?

Mischief launches PR Darts Championship

Femdom dating app Chyrpe hires PR firm

Pearson selects agency for employee engagement brief

McDonald’s UK skips Christmas hero film for second year

Essential

WPP Creative hires CEO

Essential

Movers and Shakers: WPP, Edelman, Brunswick, Taylor Herring and more…

Pitch Update: Jet2, Warner Hotels, Ryman, and more…

Sainsbury's set to make it three Christmas ads in a row for the BFG

Ryman appoints consumer PR agency

Stationery retailer Ryman has hired a communications agency to oversee its consumer press office.

LATEST PITCH UPDATES

Cotton Traders appoints digital PR agency

Warner Hotels appoints PR agency to support revamp

Pitch Update: Netflix, Oatly, Hard Rock Hotels, Frasers Group and more…

UK’s largest energy port seeks public affairs and crisis support

SushiDog hires PR and social agency

Exclusive: Omaze awards corporate affairs brief

Exclusive: Frasers Group assigns six-figure comms brief

WHAT CLIENTS WANT FROM AGENCIES

‘I can tell when a pitch is generic’ – What clients want from agencies, Admiral Group

‘Don’t spend too much time on strategy’ – What clients want from agencies, McVitie’s owner Pladis

AI ‘opportunities are humongous’ – What clients want from agencies, Ingka Group | IKEA

‘Stay creative, stay hungry, stay interested’ – What clients want from agencies, BMW Group

‘Have the courage of your convictions’ – What clients want from agencies, IAG

Essential

‘A great agency will agitate’ – What clients want from agencies, Punch Pubs & Co

‘Creativity must be backed up’ – What clients want from agencies, Mondelēz

Essential

‘Come with off-the-wall ideas’ – What clients want from agencies, Titanic Belfast

Essential

‘Challenge me and my team’ – What clients want from agencies, Royal Mail

‘I’d rather feel like it’s an intense first date’ – What clients want from agencies, Oxford University Press

‘AI wouldn’t sway me either way’ – What clients want from agencies, UK Finance

Essential

‘Tell us how we should do things better’ – What clients want from agencies, Starling Bank

'All-singing, all-dancing campaigns are not enough' – what clients want from agencies

‘Creativity needs to apply across the board’ – What clients want from agencies

Google, Virgin Atlantic, Ovo, Sodexo - what do clients want from agencies?

‘Don’t bring me the same ideas’ – What clients want from agencies

‘Less about the journey, all about the destination’ – what clients want from agencies

PEOPLE MOVES

5654 hires ex-Labour spad to tackle Burnham government

Allwyn UK taps ex-Tesco and Charlotte Tilbury comms leads

WA Communications senior partner departs

Exclusive: Edelman hires Meta creator lead

Exclusive: Ex-FGS crisis lead joins Sanctuary

Brunswick hires ex-McKinsey global comms leader Ramiro Prudencio

Karoline Leavitt is latest former Trump press secretary to join Fox News

Leavitt spoke at the GOP midterm convention last month. (Photo by Brandon Bell/Getty Images).

OPINION

Asos hack is a crisis of trust

The most significant aspect of the Asos hacking incident is not the breach itself, but the use of a trusted customer communications channel to make the threat (very) public.

LATEST OPINION

Reactive social: It’s all fun until someone gets sued

Asos hack: every business should assume a cyber attack is coming

PR’s measurement problem shouldn’t be a numbers game

PR doomscrolling: why Gen Z is right about news fatigue

PR’s AI revolution won’t be written, it will be decided

Five Campaigns We Liked in September: vote for your favourite

PR is doing the easy three-quarters of GEO

The Big Interview

‘As long as I’m here this all makes perfect sense’ – Big interview: Matthew Freud

Weber Shandwick’s Susan Howe: ‘If you’re not earning a reaction, you can’t win’

Big interview: More inner Zen but as hungry as ever - Richard Edelman at 70

Golin CEO Matt Neale: ‘It does feel like a golden age for us’

H/Advisors chief: ‘You can’t be organised like in the ancient world’

COMPANIES HOUSE FILES

FGS, Fleishman, Ketchum… which agency pays the most dividends?

Insights

Brunswick, Edelman, Headland… which PR firms have the highest asset value?

PRWeek Companies House Files: Tangible assets.

Insights

Brunswick, Headland, MHP… which agency’s ‘brand’ is worth the most?

PRWeek Companies House Files: Intangible assets.

Insights

Brunswick, Edelman, Fleishman… which agencies contribute most to staff pensions?

PRWeek Companies House Files: Pension Commitments

Insights

Revealed: gender splits on agency statutory boards

Insights

Proportion of female statutory directors at PR firms falls, PRWeek research reveals

PRWeek Companies House Files: Director trends

Insights

Talent war, cybersecurity, AI… agencies reveal top business risks

Companies House Files: Risks & Uncertainties

Insights

AI, headwinds, talent... agencies reveal top priorities

Insights

Which UK PR agencies generate the most profit?

Insights

Which UK PR agency bosses earn the most?

Insights

Agency bosses’ pay dips amid tough trading, PRWeek research reveals

Insights

Brunswick, Freuds, MHP… which UK PR agencies pay the most tax?

Insights

Which UK PR firms have the biggest wage bills?

Insights

What are the Companies House Files and what do they reveal about top UK agencies? FAQ

Essential

PRWeek UK launches the Companies House Files

LATEST PODCAST

How to pitch to clients: Ministry of Justice – PRWeek podcast

What do clients really want, and not want, from agencies? That’s the focus of the latest PRWeek podcast, featuring Emily Vickers, strategic comms lead at the Ministry of Justice.

RECENT EPISODES

The Romans: how to ‘get big without getting boring’ – PRWeek podcast

‘I lied about a car crash at a press briefing - am I the PR a***hole?’ - PRWeek podcast

VCCP Roar bosses: how to manage a PR agency merger – PRWeek Podcast

TUI and The Remarkables: ‘Don’t overcomplicate GEO’ – PRWeek podcast

Ents PR is ‘moving away from coverage’ – PRWeek podcast

‘I set off the fire alarm to stop a media interview – am I the PR a***hole?’ – PRWeek podcast

What’s going on in travel PR? Two experts throw new light on a transforming discipline in PRWeek podcast

TRANSPARENCY REPORT

The Romans, Grayling, Smarts… which agencies are the most transparent?

Essential

Just seven Top 150 agencies offer equal parental leave – which offers the most?

Essential

Which Top 150 PR agencies pay the Living Wage?

Essential

Top 150 agencies reveal parental leave policies – who offers what?

Essential

Top 150 PR firms reveal parental leave policies (1-50)

Essential

Top 150 PR firms reveal parental leave policies (51-100)

Essential

Top 150 ‘Bubbling Under’ PR firms reveal parental leave policies

Essential

Top 150 PR firms reveal parental leave policies (101-150)

Essential

PEOPLE & PLACES AWARDS

PRWeek UK People & Places Awards 2026: Industry Newcomer (under three years’ experience)

PRWeek UK People & Places Awards 2026: Under 10 Years’ Experience

(Clockwise from top left) Sophie Woollands, Olivia Rawal, Lola Carter

PRWeek UK People & Places Awards 2026: Over 10 Years’ Experience

(Clockwise from top left) Peter Klomp, Ella McWilliam, Sanjiv Winayak, Ella Fallows

PRWeek UK People & Places Awards 2026: Small Consultancy (2-29 employees)

PRWeek UK People & Places Awards 2026: Mid-Size Consultancy (30 to 99 employees)

PRWeek UK People & Places Awards 2026: Large Consultancy (100+ employees)

PRWeek UK People & Places Awards 2026: Diversity & Inclusion Award

PRWeek UK People & Places Awards 2026: Best Internship Scheme Award

PRWeek UK People & Places Awards 2026: Mental Health Champion Award

PRWeek UK People & Places Awards 2026: Reward & Benefits Award

PRWeek UK People & Places Awards 2026: Sustainability Award

PRWeek UK People & Places Awards 2026: Training & Development Award

Former interns and their current roles at Propeller

PRWeek UK’s People & Places Awards 2026 – winners revealed

PRWeek People Stars 2026

PRWeek People Stars 2026: Ella McWilliam, Full Fat

PRWeek People Stars 2026: Hamid Miah, BT Group

PRWeek People Stars 2026: Olivia Rawal, Pangolin

PRWeek People Stars 2026: Matthew Richards, Bloxspring

PRWeek People Stars 2026: Ella Rowe, Jefferson Communications

PRWeek People Stars 2026: Zoe Ruibal-Buxton, Hawthorn Advisors

PRWeek People Stars 2026: Izzy Shipley, Third City

PRWeek People Stars 2026: Sophie Woollands, Woodrow Communications

PRWeek People Stars 2026: Jack Blenkiron, WPR

PRWeek People Stars 2026: Cara Hoenkhaus, InfoSum

PRWeek People Stars 2026: Rachel Ford, WA Communications

PRWeek People Stars 2026: Ella Fallows, Hawthorn Advisors

PRWeek People Stars 2026: Adaora Geiger, H/Advisors

PRWeek People Stars 2026: Sian Bradshaw, H/Advisors

PRWeek People Stars 2026: Lola Carter, Milk & Honey PR

PRWeek People Stars 2026: Kirsty Endfield, Swipe Right

PRWeek People Stars 2026: Josh Dowley, Hawthorn Advisors

PRWeek People Stars 2026: Peter Klomp, UEFA

PRWeek People Stars 2026: Alexa Joel, Popcorn

PRWeek People Stars 2026: Chris Maho, The Romans

PRWeek People Stars 2026: Holly Ryan, WA Communications

PRWeek People Stars 2026: Georgia Welfair, Pangolin

PRWeek People Stars 2026: Sanjiv Winayak, Milk & Honey PR

GLOBAL AWARDS

PRWeek Global Awards 2026: PR Breakthrough

A split screen showing Mummy Pig in a veil and holding a sign saying 'Daddy Pig, I'm Pregnant!'

PRWeek Global Awards 2026: Event Activation

PRWeek Global Awards 2026: Influencer Marketing

PRWeek Global Awards 2026: Employee Communications

PRWeek Global Awards 2026: Healthcare

An Asian man walking his daughter down the aisle with the text: Make the 3rd Opinion your own

PRWeek Global Awards 2026: Non-Profit

PRWeek Global Awards 2026: Product Brand Development

PRWeek Global Awards 2026: Public Sector

A woman in a doctor's coat showing various 'prescriptions' in Sweden

PRWeek Global Awards 2026: Creative Idea

A woman on a market stall giving someone a Lego flower

PRWeek Global Awards 2026: Integration

Peppa Pig and her family meeting Baby Evie

PRWeek Global Awards 2026: Content

PRWeek Global Awards 2026: Best Campaign – Asia Pacific

A woman in a bikini with comments around her photo

PRWeek Global Awards 2026: Best Campaign – Europe

An incubator with a room set up inside it

PRWeek Global Awards 2026: Global Professional – Agency

PRWeek Global Awards 2026: Best Agency – Asia Pacific

PRWeek Global Awards 2026: Best Agency – LatAm

PRWeek Global Awards 2026: Best Agency – Europe

PRWeek Global Awards 2026: Best Agency – Middle East

PRWeek Global Awards 2026: Corporate Branding

A man standing on a stage with a screen behind him showing a city skyline and text saying: The launch of the possible

PRWeek Global Awards 2026: Corporate Social Responsibility

A boy in a school uniform with text saying Animal Politico - El Examen

PRWeek Global Awards 2026: Best Campaign – LatAm

PRWeek Global Awards 2026: Best Campaign – Middle East

PRWeek Global Awards 2026: Issues and Crisis

Campaigners for the Epstein Files Transparency Act

PRWeek Global Awards 2026: Citizenship

PRWeek Global Awards 2026: Best Campaign – Africa

PRWeek Global Awards 2026: Best PR Software or AI Platform

PRWeek Global Awards 2026: Best Use of AI or PR Software

PRWeek Global Awards 2026: Consumer Launch

A man standing on his porch with a Grubhub delivery in front of him

PRWeek Global Awards 2026: Campaign of the Year

PRWeek Global Awards 2026: Small Global Agency

PRWeek Global Awards 2026: Global Brand

A Lego Botanicals stall and a couple with a Lego flower

PRWeek Global Awards 2026: Mid-Size Global Agency

PRWeek Global Awards 2026: Large Global Agency

BRAND FILM AWARDS

Brand Film Awards 2026 winners: Animated

An animated group of children, a woman and an elderly man in winter clothes

Brand Film Awards 2026 winners: Organisation Documentary

Brand Film Awards 2026 winners: Branded Programme

Brand Film Awards 2026 winners: Best Scripted

Brand Film Awards 2026 winners: Social Change

A woman standing by a grey wall with the text 'AXA Safe Spaces' superimposed

Brand Film Awards 2026 winners: Best Director

A girl asleep with a woman stroking her head

Brand Film Awards 2026 winners: Consumer Goods

A man holding up a Guinness World Records certificate

Brand Film Awards 2026 winners: Sport

Brand Film Awards 2026 winners: Healthcare & Pharma

A woman squinting at her computer with text overlaid saying: Specsavers - Resting squint face

Brand Film Awards 2026 winners: B2B

A man sitting at a desk with equations overlaid on the screen

Brand Film Awards 2026 winners: Internal

A woman in a Japanese costume and face paint in a city centre

Brand Film Awards 2026 winners: Corporate

Women looking out from a balcony on to a city landscape

Brand Film Awards 2026 winners: Public Affairs

Brand Film Awards 2026 winners: Best Use of a Small Budget

A schoolboy with abusive messages overlaid on the screen

Brand Film Awards 2026 winners: Best Use of Humour

Brand Film Awards 2026 winners: Charity/Third Sector

A girl hugging a page of text with the blurb

Brand Film Awards 2026 winners: Best Post-Production Sound Design

A chimp in a desert landscape looking at a giant tusk

Brand Film Awards 2026 winners: Best Post-Production Editing

Brand Film Awards 2026 winners: Best Post-Production Motion Graphics

Brand Film Awards 2026 winners: Most Emotional Impact

A couple holding hands and looking at each other

Brand Film Awards 2026 winners: Best Use of Digital/Social Media

Brand Film Awards 2026 winners: Best Use of An Influencer/Celebrity

Babar Azam advertising Ufone Data Bohat Hai

CORPORATE AFFAIRS AWARDS

Corporate Affairs Awards 2026 winners: Best Pharmaceutical/Healthcare Product Launch

A bus outside Parliament with stats on the side saying 'The UK chews 4 billion pieces of plastic gum every year'.

Corporate Affairs Awards 2026 winners: Best Crisis or Issues Management

An electrical worker being interviewed on a road in a rural area.

Corporate Affairs Awards 2026 winners: Best Public Health Awareness Campaign

Brenda Edwards standing in front of an audience with a Specsavers clipboard

Corporate Affairs Awards 2026 winners: Best Use of Content – Corporate/City

Corporate Affairs Awards 2026 winners: Best Handling of an IPO

Verisure listing on the Nasdaq Stockholm exchange

Corporate Affairs Awards 2026 winners: Newcomer of the Year – Public Affairs

Corporate Affairs Awards 2026 winners: In-House Professional of the Year – Pharma/Healthcare

Corporate Affairs Awards 2026 winners: In-House Professional of the Year – Public Affairs

Corporate Affairs Awards 2026 winners: In-House Professional of the Year – Corporate/City

Corporate Affairs Awards 2026 winners: Best In-House Comms Team

British Dental Association campaigners outside Number 10

Corporate Affairs Awards 2026 winners: Agency Professional of the Year – Pharma/Healthcare

Corporate Affairs Awards 2026 winners: Consultancy of the Year – Corporate/City

Corporate Affairs Awards 2026 winners: Best Integrated Agency

Corporate Affairs Awards 2026 winners: Best Use of Media Relations – Corporate/City

Corporate Affairs Awards 2026 winners: Best Handling of a De/merger or Acquisition Deal

Aviva 'We shine brighter together' graphic.

Corporate Affairs Awards 2026 winners: Best Use of Media Relations – Pharma/Healthcare

Corporate Affairs Awards 2026 winners: Best Proactive Lobbying Campaign on an Issue or Cause

MP Scott Arthur and Sonia Khan in the House of Commons.

Corporate Affairs Awards 2026 winners: Best Use of Social Influencers/Creators – Corporate/City

A man smiling and holding money in the air

Corporate Affairs Awards 2026 winners: Best Corporate Internal Comms or Employee Engagement Campaign

TMICC employees in front of a sign saying 'life tastes better with ice cream'

AWARD WINNERS

PRWeek UK’s People & Places Awards 2026 – winners revealed

PRWeek Global Awards 2026: winners revealed

Brand Film Awards 2026: winners revealed

Corporate Affairs Awards 2026: winners revealed

Purpose Awards 2026: Specialist – Long-Term Commitment

Lots of supermarket products with pink labels and Asda Tickled Pink/Breast Cancer Now/CoppaFeel! logos

Purpose Awards 2026: Company Awards – Agency of the Year

Purpose Awards 2026: Specialist – Best Use of Creativity

Images shot on iPhone comparing current tourist spots with their predicted state due to climate change

Purpose Awards 2026: Specialist – Best Use of Celebrity and/or Influencers

Purpose Awards 2026: Specialist – Best Use of Technology

A man lying on a sofa with an ambulance behind him and text saying 'Be the giving type'

Purpose Awards 2026: Specialist – Best Use of Social

Pay Gaps Report

PRWeek reveals biggest-ever Pay Gaps Report – but are gaps closing?

Essential

Pictures: PRWeek Pay Gaps Report event

Ethnicity table – PRWeek UK Pay Gaps Report 2025

Essential

Gender table – PRWeek UK Pay Gaps Report 2025

Essential

Pay Gaps Report agencies strongly outperform PRWeek UK Top 150

Model figures on coins. (Credit: Aitor Diago via Getty Images)

PRWeek UK Pay Gaps Report: How are PR agencies closing their pay gaps?

Essential

Grayling, Smarts, SEC Newgate UK – agencies reveal steps to close pay gaps

Essential

Pay Gaps Report examines disparity between ethnic groups

Essential

MONTHLY TRADING TRACKER

Agency trading lifts in August – PRWeek Trading Tracker

‘Like a pressure cooker about to erupt’ – agency bosses on August, Trading Tracker

Do agencies fear AI cost inflation?

‘Nobody cares about day rates anymore’ – are billable hours dead?

‘A very weird year’ - agency bosses on July, Trading Tracker

Recruitment challenges ‘easing’ – PRWeek Trading Tracker

‘Flaming June… not quite’ – Trading Tracker, agency bosses on June

NEW BUSINESS RANKINGS

Earnies catapults into top five as The Romans increases lead – August new-biz league

Frank PR surges while The Romans and Hope&Glory lead – July new-biz league

Edelman, The Romans, Hope&Glory – who’s leading the new-biz league?

Final new-business rankings: who won the 2025 league?

The Romans versus Tin Man – who’s top of the new-biz league?

The Romans, Smarts and Tin Man: new-biz league hots up

Tin Man extends lead in August new-business rankings

LATEST CAMPAIGNS

Ladbrokes skydive, Buxton shoelaces, Toyota and Juicy Couture – Campaigns round-up (part one)

Asda cover-up, Toyota test, EDF and Joe Swash – Campaigns round-up (part one)

Hellmann’s world record, Dogs Trust warning, Dreamies cheaters – Campaigns round-up (part two)

KFC cereal, Skittles salon, Lego and Andy Murray – Campaigns round-up (part one)

Columbia feet pics, Kleenex taxi, Ancestry fashion – Campaigns round-up (part two)

E.ON and Bob the Builder, Cadbury in Hatton Garden, Galaxy tiny bakery – Campaigns round-up (part one)

Gemma Collins name change, Stanley pop-up, Virgin's 'Head of yes' – Campaigns round-up (part two)

Partner Content

Wickes selfies, Maltesers advice, Vodafone vs Dina Asher-Smith – Campaigns round-up (part two)

MOST READ

Ryman appoints consumer PR agency

Asos hack is a crisis of trust

How to pitch to clients: Ministry of Justice – PRWeek podcast

Why brands need to replace visibility with retrievability

Earnies champions human insight with new DEEPER division

AI, layoffs and trust gaps: why context is now corporate affairs’ core challenge

Creativity Multiplied: how Brandnation rebuilt its agency model

The NFL doesn’t care how you find it… just that you do

Can you trust AI in a crisis?

The indie era: how independent agencies are reshaping Middle East PR

6 ways the rise of intelligent AI is redefining PR in 2026