Products
Business Platform

Overview

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Message categories:

Marketing messages

Authentication messages

Utility messages

Service messages
Business App

Overview

Features

How to get started
Ads that click to WhatsApp

Overview

How to create an ad
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Developer Hub

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What’s next for business messaging and AI? Watch the Conversations keynote live on June 3.

Do more with conversations

Engage audiences, accelerate sales and drive better customer support outcomes on the platform with more than 2 billion users around the world.

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WhatsApp Messaging on Phone and WhatsApp Manager Message Templates

WhatsApp business for any company size

WhatsApp business products support businesses from large to small, see which product best fits your needs.

WhatsApp Business Platform

For medium to large businesses communicating with customers at scale through programmatic access

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WhatsApp Business App

For small businesses who personally manage conversations with customers

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Woman on the phone managing her business

Why choose WhatsApp?

Meet customers where they already are

WhatsApp’s business solutions give you the power to connect with customers through messaging.

Drive business outcomes

Use conversations to deliver personal experiences that accelerate the buyer journey.

Build long-lasting customer relationships

Keep prospects and customers on the path to purchase and satisfied with your services with rich messaging experiences. Engage and retain your customers.