Is your website ready for AI search? And can AI crawlers actually see your content?
Season 3 of the Collaborator Podcast is here! ????️Meet our new host, Artur Perrella Glukhovskyy, as he welcomes Patryk Wawok, co-founder of Organic Hackers, to discuss technical SEO in 2026.
From JavaScript rendering and indexing to crawl budget and site speed, Patryk shares practical tips and some unexpected stories from working with large websites.
In this episode:
- 00:50 Meet Our New Host & Guest
- 05:25 Is Technical SEO Still Important in 2026?
- 07:40 How to Get Your Brand Recommended by AI Search
- 11:30 Which Marketing Channels Matter Most?
- 17:10 Technical SEO Problems That Affect AI Visibility
- 19:25 How to Check JavaScript Rendering Issues
- 23:25 Server-Side Rendering Best Practices
- 26:50 How to Check AI Crawler Accessibility
- 30:50 Technical SEO Mistakes & the 1.5 Billion Pages Case
- 36:00 How to Identify Crawl Budget Problems
- 41:59 Understanding Google Search Console Indexing Reports
- 49:10 Why Server Logs Matter
- 50:45 Does Website Speed Still Matter?
- 55:30 Three Technical SEO Priorities for the Next 90 Days
Build backlinks with Collaborator: https://collaborator.pro/
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In this episode, Samy talks with Kevin Kapezi, founder and director of Growthack.io, about how SEO agencies can become more valuable to clients by connecting search work to wider commercial goals.
Kevin explains how Growthack moved beyond positioning itself as “just an SEO agency,” why the language clients use on sales calls can sharpen agency messaging, and how trusted partnerships with web development, paid media, and digital PR specialists can strengthen both delivery and lead generation.
They discuss:
- How to position your SEO agency around business outcomes, not deliverables
- Why partnerships and in-person relationships can outperform cold outreach
- How to use client language to sharpen your agency messaging
- How to connect rankings, traffic, and AI visibility to commercial results
- What a €2M migration case teaches about measuring the metrics that actually matter
#SEOAgency #AgencyGrowth #SEO #B2BMarketing #AISearch #TechnicalSEO #EcommerceSEO #WebsiteMigration #CollaboratorPodcast
In this episode, Samy talks with Sam Dunning, founder of Breaking B2B, about building SEO programs around revenue, active demand, and measurable pipeline rather than traffic for traffic’s sake.
Sam explains when companies are too early for SEO, why category creators should first build awareness where their buyers already spend time, and how his team maps every commercial search and prompt a prospect may use when they are ready to buy.
They discuss
- Why Sam turns away prospects who are not ready for SEO
- How to distinguish active demand from category creation and awareness work
- How to build a money keyword and money prompt matrix Why sales calls, customer pain points, and competitor comparisons should guide content strategy
- How existing commercial pages can produce faster wins than publishing more top-of-funnel content
- How Breaking B2B structures its 90-day path to pipeline and revenue Why small teams can outmaneuver enterprise competitors through speed and fewer approval layers How partnerships, podcast guesting, guest articles, and backlinks helped build authority from zero
- Why one fully AI-written content project led to a major traffic collapse
- How the agency grew through cold outbound, LinkedIn, YouTube, paid distribution, and founder partnerships
- Where AI currently supports research, briefs, knowledge bases, reporting, and opportunity analysis
- Why listicles can still drive AI citations and, in one client case, 20–30 demos per month
- How Sam approaches hiring, delegation, client churn, and learning from operational mistakes
#SEO #SaaSSEO #B2BMarketing #AISearch #LinkBuilding #AgencyGrowth #ContentMarketing #CollaboratorPodcast
In this episode, Samy talks with Nik Vujic, founder of Get Stuff Digital, about the decisions SEO agency owners are making around clients, teams, AI, lead generation, and link building in 2026.
Nik shares the operating model behind his agency, including month-to-month client relationships, training people with little previous marketing experience, using AI without removing human judgment, and building authority through backlinks and digital PR.
They discuss:
- Why Get Stuff Digital uses month-to-month agreements instead of long retainers
- How flexibility, delivery, and referrals help the agency retain clients
- What SaaS founders now ask agencies about LLM and AI visibility
- Why GEO and AEO still depend on SEO fundamentals
- How Nik uses AI mainly for data analysis and faster delivery
- How agency owners can decide which team members to develop and retain
- Why cold outbound is a weak channel for high-ticket SEO agency services
- How personal branding, LinkedIn activity, and employee content support agency visibility
- Why backlinks, guest posts, digital PR, and authority building still matter
- How website templates and early indexation mistakes can damage organic growth
- How Nik is building an internal agentic system for project data, technical SEO, content, backlinks, and LLM tracking
#SEO #SEOAgency #AISearch #GEO #AEO #LinkBuilding #DigitalPR #AgencyGrowth #CollaboratorPodcast
In this episode of the Collaborator Podcast, Samy talks with Yagmur Simsek about networking, community building, and personal branding in SEO.
Yagmur shares how she grew Search 'n Stuff from small networking events into an international community, why relationships often create more opportunities than traditional outreach, and how professionals can get more value from conferences, speaking opportunities, and industry connections.
You'll learn:
- How to choose the right conferences
- Why networking still matters in SEO
- How to build a strong personal brand
- What sponsors should know about events
- How communities create business opportunities
#SEO #Networking #CommunityBuilding #PersonalBranding #DigitalMarketing #CollaboratorPodcast
