Live sports advertising is on track to hit $25B by 2030—but scale alone won’t get it there. Here’s what media owners and marketers need to unlock the full potential.
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All ArticlesSee how WPP Media and Nano Interactive used Index Marketplaces and sell-side decisioning to engage niche B2B audiences at scale and efficiently boost performance.
Read moreNew data from Index Exchange shows buyers and streaming TV publishers see growing value in pause ads, but a lack of standardization is slowing programmatic scale.
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