Tech

Inside Marissa Mayer's Rise And Mysterious Fall At Google

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Marissa Mayer started off at Google spectacularly well, designing its home page, creating its product management structure, and becoming the face of the company.

She became one of the most powerful people at one of the world’s most powerful companies.

But then, suddenly, her peers were promoted past her. Responsibility for the look and feel of Google’s entire suite of consumer-facing products, including the Google home page, was taken away from her. She was moved to a less important product: Google Maps. She was removed from a council of executives that met with Google’s CEO. To industry insiders, this sudden change was a demotion for Mayer. Was it actually? If it was, why did it happen? 

In this video, I explain. I draw on the reporting that went into my  20,000-word story called "The Truth About Marissa Mayer: An Unauthorized Biography."

Watch below.

 


Produced by Alana Kakoyiannis and Kamelia Angelova; Additional camera by Justin Gmoser

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Nicholas Carlson was Business Insider's global editor-in-chief from 2017 to 2024, overseeing its emergence as a National Magazine Award, Emmy, SABEW, and Pulitzer Prize-winning global news organization with more than 500 journalists reaching 200 million readers and viewers each month.Before that, he was Business Insider's chief correspondent.Carlson is also the author of "Marissa Mayer and the Fight To Save Yahoo!"He was an Executive Producer of "Quiet on Set: The Dark Side of Kids TV," which, during its debut week, was the most-watched television show on any streamer and the most-watched show in Max history.His investigative reporting rewrote the histories of Facebook, Twitter, and Groupon. He also wrote the award-winning features "The Truth About Marissa Mayer: An Unauthorized Biography" and "THE COST OF WINNING: Tim Armstrong, Patch, And The Struggle To Save AOL."Longform.org named "THE COST OF WINNING" the best long-form business story of 2013.Carlson's coverage of Yahoo won Digiday's award for Best Editorial Achievement of the year in 2014.In 2015 Carlson wrote a New York Times Magazine cover story, "What Happened When Marissa Mayer Tried to Be Steve Jobs." It was a finalist for a Mirror Award for best in-depth/enterprise reporting.Carlson began his journalism career at InternetNews.com and then Gawker Media's Valleywag. He went to Davidson College. Disclosure: Nicholas is an investor in private and public companies and adheres to Insider Inc's Conflict of Interest policy, which you can read here.