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Reach new customers through ChatGPT.

Every AI agent understands products differently. New Lore creates custom pages, text, and videos for your product, built for how each agent learns from the web. Make your product beloved by agents.

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Trusted by

Carrie Underwood CJ Marketing Jill Scott Sparkart KC

The shift

Every AI system sees the web differently.

ChatGPT, Claude, Perplexity, Gemini, and AI crawlers learn from different sources, prefer different formats, and refresh what they know at different frequencies.

When your product story only lives in one place, AI systems may miss it, or describe your product from outdated or incomplete sources.

New Lore turns your existing content into the pages, text, schema, media, and endpoints each system needs to understand your product.

Question discovery

Find the questions buyers ask before they buy.

New Lore researches your product, industry, and competitors to find the questions people are asking across the web.

We hunt for burning questions that have not been answered well, or at all.

Once we identify a set of questions, we test them with major AI systems to see how they are answered today.

Answer objects

Turn burning questions into the ultimate answers for every AI.

For each question, New Lore builds an answer object™: the very best answer to the question, backed by your facts and materials.

An answer object is medium agnostic. It can become a page, text, video, schema, or crawler-accessible file without changing the underlying answer.

ChatGPT, Claude, Perplexity, Gemini, and AI crawlers all read the web differently. New Lore creates the right version of each answer object for every one of them.

Honey bee landing on a pale flower

Facts agents can cite

Give agents the details they need to recommend you.

Each answer object includes many elements that help increase trust:

  • Reviews and ratings
  • Results and awards
  • Locations and availability
  • Services and team
  • Product details
  • Comparison matrix
  • Source links
  • Structured data

The more agents trust your story, the more often you appear in their answers.

Continuous updates

Be the most current answer to your customers' burning questions.

New Lore keeps testing your target questions across major AI systems and tracking which crawlers visit each answer object.

When your product changes or new questions appear, we update the relevant answer objects and create new answer objects for the questions you should answer next.

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Make your product beloved by agents.

Get in touch and we'll help win the love and adoration of agents (and their users) everywhere.

Get in touch