Writing...Just because!

Lately I've been writing more about my new book ( @Home in Dubai ) and what's happening in the world around me in my new life in Thailand. I thought I would throw a business-type blog in as I myself am back to the 'main course' of what I do... writing copy for clients . The Press Release It doesn't matter how many new media crop up, the good 'old fashioned' press release (the meat and potatoes of PR) always seems to have a place.  It's the central tool that's used to share 'news' with any audience through the conveyers of information whether it's a blog, newspaper, magazine, television, radio or ezine.  Of course, there's always the pitch letter too but that's another blog! Optimizing Releases Of course, technology has hugely improved the possibilities for reach way beyond what the old 'pop in the mail paper press release' of a previous era did.  Then you had to rely on it reaching the right person and having a gripp...