Shane MacDonald at The Catholic University of America’s Archivist’s Nook has a post called Title-Pages Through Time – A History of One Page:
When opening a book, typically the first page one encounters is the title page – a separate page that offers several pieces of information about the work, including the title, author name, and publisher information. The presence of a title page seems rather intuitive, but that assumption underlies how common the title page has become in our expectations on the structure of the book. However, the title page’s story is one of centuries of experimentation, often reflecting the commercial and intellectual trends of the time.
Prior to the era of the printed book, manuscripts did not have title pages. The original rationale behind printing a title on the lead page has often been explained by two key reasons tied to the printing of books. The first is that the printed book was a commercial object, and the presence of a title indicating the book’s contents would help advertise the work to consumers. The second reason has more to do with the economics of early book printing, with the printed work not being bound until much later, usually by a separate binder from the printer. As a result, there was a need to be able to easily identify what the contents of a printed stack were for the bindery and possibly protect the work while in storage and transit prior to binding.
These questions of how best to protect the work, how to identify what one has produced, and how to advertise it to consumers were “new needs brought with the advent of mass production.” Thus, when one compares the printed book to the production of pre-modern books – where binding came about right away and works were transcribed one at a time – it makes practical sense that medieval works would lack a title page.
The first several decades of the printed book – the incunabula period – witnessed much experimentation in how to label printed books. In broad strokes, the early development may be highlighted through the following developments: incipits and colophons, label-titles, and woodcuts and borders.
Click through for more history and for some gorgeous images.

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