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Brand guidelines

The Max AI Builder logo, and how to use it.

Writing about Max AI Builder, or putting our logo beside your own? Everything is here: the logo in each color it comes in, the colors themselves, and a short set of rules. Take what you need.

ZIP · 34 files · 983 KB · SVG and PNG

Give it room to breathe.

Two measurements keep the logo readable wherever it lands.

Clear space
Keep at least half the mark’s height clear on every side. Nothing else comes inside it: no text, no other logo, no edge of the page.
Smallest size
On a screen, the logo is never shorter than 20 pixels and the mark never shorter than 16. Smaller than that, the words under the name stop being words.

Please leave it as it is.

A logo works because it looks the same everywhere. Use the files as they come, and it will keep working for both of us.

  • Don’t stretch or squash it.

  • Don’t change its colors.

  • Don’t tilt or rotate it.

  • Don’t add shadows, glows or outlines.

  • Don’t set our name in another typeface.

  • Don’t put the color logo on a color.

Four colors, each with one job.

Blue and lime come from the mark. Ink and paper are the page it sits on. Press a value to copy it.

  • Blue

    RGB 8, 105, 255

    The brand, and the thing you press: the mark, the main button, the focus ring.

  • Lime

    RGB 207, 253, 109

    The highlight. Ink always sits on it, and it is never text on white.

  • Ink

    RGB 18, 19, 15

    Every word and every line. A warm near-black, never pure black.

  • Paper

    RGB 255, 253, 251

    The page itself: a white with the faintest warmth.

How to write our name.

Max AI Builder
Our name, in full: three words, with AI in capitals. The logo sets it in capitals; a sentence does not.
Max
The assistant people build with. “Ask Max for a contact form” is right; calling the whole product Max is not.
maxaibuilder.com
Where we live: one word, all lowercase.

The fine print.

The Max AI Builder name and logo belong to us. You are welcome to use them to write about Max AI Builder, to link to us, or to say that you built something with it.

Please don’t use them in a way that suggests we made, sponsor or endorse your work, and don’t make them part of your own name, logo or web address.

Not sure whether something is all right? Ask. A person on our team replies.

Ask about using the brand

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