Community – Laura's Adventure Playground: Mixing Community, Advocacy, and a Splash of Fun!

Laura's Adventure Playground: Mixing Community, Advocacy, and a Splash of Fun!

- Community
- Devrel
Your community isn’t a funnel (and why you should build a ladder instead)

January 20, 2026

In the world of marketing, the “AARRRP” funnel is king. It is a sequence designed to move people through stages: Awareness to Acquisition, then Activation, Retention, Revenue, Referral, and finally, the Product. It is a clean, logical way to process leads. But here is the truth: Your community members are not leads. When we treat […]

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Community

The tragedy of the divided inbox: Why “organised” communities are dying

January 18, 2026

I recently shared my views about my local tennis club’s membership changes in our main WhatsApp group. It was relevant, timely, and affected everyone in that room. The first response I received? “Don’t do that. Don’t post it here. It’s inappropriate.” The argument was that we should create a sub-channel for “membership talk” to keep […]

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Community

From Theme Park Magic to Open Source Legacy

October 26, 2025

Every year, millions of people visit Disney World in Orlando. They don’t just come for the sun or the food; they come for something far more valuable: a consistently high-quality experience. Whether you’re racing through Space Mountain or just asking for directions, the “magic” is reliable. It is delivered not by chance, but by a […]

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- Community
- Devrel
DevRel Org Structure: Why Reporting Lines Matter Less Than You Think

September 16, 2025

During my interview process at Percona, I had conversations with folks across product management, engineering, and marketing. Every single one asked the same question: “Where should this role sit organizationally?” My answer was consistent across all these conversations: It genuinely doesn’t matter where this role reports. Success isn’t about org charts To be successful in […]

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Community

Why I chose Percona as my next chapter

August 19, 2025

I’m thrilled to announce that I’ve joined Percona as Director of Community! After spending time reflecting on what I wanted from my next role, I knew I was looking for something more than just a job—I wanted to find a place where I could channel my passion for open source and community building into meaningful […]

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Community

The Community Ladder: How to welcome, engage, and develop members

August 11, 2025

How to welcome new community members without overwhelming them – lessons from tennis clubs to developer communities A year ago, I joined my local tennis club knowing virtually nothing about the sport. I came from the developer community world – comfortable with Slack channels and GitHub repositories – but completely out of my depth with […]

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Community

Building Community from Scratch: Lessons from a local book club

July 17, 2025

How four strangers became sixteen friends, one book at a time In early 2024, a simple Facebook post sparked something beautiful: “Starting a book club – who’s interested?” What began as one person’s idea evolved into a thriving local community that’s taught me invaluable lessons about building genuine connections from the ground up. The Unexpected […]

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Community

Gardening for Growth: community building one step at a time

November 29, 2024

When I first moved into my home ten years ago, I was suddenly the owner of a large, overgrown garden. I had no idea where to start, I had never had to tend to a garen before outside of helping my mother mow the law, also, that was the interest I had at the time. […]

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Community

Community DevRoom at FOSDEM call for participation

October 25, 2024

FOSDEM 2025 – Community Devroom Call for Participation! Key dates + Guidelines Conference dates 1-2 February, 2025 Community Devroom date: TBC Submissions open October 30th Submission deadline: December 1st Announcement of selected talks: December 15 You must be available in person to present your talk Speaking slots are 25 minutes in length (to include any […]

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Community

Unlocking Brilliance: Soaring with Dragonfly’s Latest Features and Developer Insights!

December 11, 2023

It’s week 2 at the helm of the Community and the digital realm is buzzing with excitement as we introduce you to the extraordinary world of Dragonfly. I’m still finding my wings and getting up to speed but wanted to share with you what’s happening this week! In this weeks office hours we talk about […]

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