Experience sampling is a market research method that asks customers or users to fill out a journal in regular increments of time or when a particular event occurs. This is intended to capture both long term information and details that customers might forget in a customer interview. The following are illustrative examples of experience sampling.
Customer Experience
A restaurant chain enlists regular customers to fill out a journal entry after each visit for 3 months. The journal entries are structured with open-ended questions, closed-ended questions and ratings.
Processes
A business analyst tasked with improving the throughput of a production line gives workers at each station a daily diary to fill out. The diary asks questions regarding things that slowed down the line that day.
Products
A sporting goods company gives certain customers an app that asks them to fill out a diary regarding equipment such as shoes after each jog.
Overview: Experience Sampling
Type
Market Research
Definition
A market research method that asks customers or users to fill out a journal in regular increments.
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