Deliver at least 3 lunch and learn presentations this year. | Deliver a client presentation to close a sale. |
Pitch a project to management to obtain budget approvals. | Negotiate lower prices with a supplier. |
Resolve a conflict between team members. | Make team meetings more productive by time-boxing each agenda item. |
Send out a meeting agenda before meetings. | Track team action items and communicate status weekly. |
Reduce errors in outgoing customer communications by 90%. | Network to build 100 new professional connections this year. |
Listen intently to customers to solve their issues more quickly. Target: improve customer satisfaction to 90%. | Respond to customer inquiries within 3 business hours. |
Deliver presentations to build awareness of ____. Measure: stakeholder feedback. | Improve reports to management. |
Increase engagement on social media to 5 engagement events per customer per month. | Improve email open rates to 1%.. |
Increase conversion rate to 3%. | Achieve an audience ranking of 4 stars or more. |
Standardize _____ documents with a template. | Become more visible and engaged in meetings. |
Leadership
Getting people moving in the same direction to achieve a common goal. For example, reducing resistance to change.Motivation
Motivating people to improve results such as productivity.Knowledge
Conveying knowledge. For example, a training objective that everyone understand several foundational concepts at the end of a session.Influence
Influencing actions. For example, an employee with an objective to change a team's strategy.Persuasion
Selling an idea. For example, a public speaker who would like to change minds about a particular topic.Entertainment
Entertaining an audience with music, art, humor or storytelling.Demand Generation
Generating interest in a product or service.Brand Awareness
Developing brand recognition and brand awareness such as top of mind.Transactions
Getting to yes to close commercial transactions such as a sale or partnership agreement.Overview
Communication objectives are targets for a communication such as a meeting, event, publication or message. These can be goals for an outcome of a communication such as signing a deal with a partner. Alternatively, communication objectives can relate to the communication itself such as how well your audience receive or understand your message.
Summary
The following are common examples of communication objectives. These can be measured in terms of audience behavior such as conversion rate, audience feedback or outcomes related to the communication such as the percentage of students in professional training who can pass a certification test.
| Definition: Communication Objectives | ||
Type | ||
Definition | Objectives for messages or programs of communication. | |
Related Concepts | ||
