Design driven is an approach to business that views everything as a design. Design is the practice of creating form, function and experience. The process of design can be applied to develop strategy, solve problems and create value. The following are illustrative examples of a design driven approach.
Development
Design driven development is a process of looking at products as a design that you want to be meaningful and useful for customers. It is a rejection of the common tendency to view products as a series of functional requirements that get stacked together over time without regard to form, quality and customer experience.
Innovation
Viewing innovation as a process of design that takes a big picture view of form, function and experience to create offerings that are an order of magnitude more valuable than existing products and services in the market.
Organizations
An organizational culture that views everything as a design including strategy, processes, communications, products, marketing and operations. This typically involves embracing design principles, adopting design processes and a culture of design thinking.
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