Norma (supermarket)
 | This article needs more citations. (May 2022) |
 | |
 Norma store in Prague, Czech Republic | |
| Type | GmbH |
|---|---|
| Industry | Retail (grocery) |
| Founded | 1960s |
| Headquarters | Fürth, Germany |
| Products | Mainly own brand, with a few larger and regional brands |
| Revenue | About 6 billion Euro |
| Total assets | 914,493,344 (2017)  |
Number of employees | 14,679 (2017) |
| Website | www.norma-online.de |
Norma is a food discount store with more than 1,300 stores in Germany, France, the Czech Republic and Austria. The stores are appearing as Norma and Norma-Rodi, as Norma has acquired the company Rodi.[1]
Company
[edit]In 1921, the family company George Roth in Fürth, Germany, was founded.[2] Out of this company, in the 1960s, the first Norma store opened in the south of Germany. Since the end of the 1980s, Norma has developed from a regional discount store to an international company. On 5 April 2010 the company owner, Manfred Georg Roth, died.[3] The company is managed by a dual leadership consisting of Gerd Köber and Robert Tjón.[4] In December 2011, the general partner changed its legal form from a GmbH to a foundation based in Fürth. The limited partnership was then renamed Norma Lebensmittelfilialbetrieb Stiftung & Co. KG. Another foundation was set up to manage the real estate holdings.
Concept
[edit]In common with other large German discount supermarket chains such as Aldi and Lidl, Norma's central retail concept is to offer a narrow product line of high-turnover foods at low prices.
References
[edit]- ↑ "Das Herz von Norma schlägt in Mittelfranken". www.nordbayern.de. Retrieved 2022-05-01.
- ↑ K”hler, Corinna (2009). Handelsmarken von Discountern: Konzepte und Strategien (in German). Igel Verlag. ISBN 978-3-86815-112-1.
- ↑ "Norma-Chef Roth ist tot". www.nordbayern.de. Retrieved 2022-05-01.
- ↑ "Discounter: Neue Doppelspitze für Norma". www.handelsblatt.com (in German). Retrieved 2022-05-01.
External links
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| Auchan Group | |
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| Carrefour Group | |
| Groupe Casino | |
| Les Mousquetaires | |
| Coopérative U |
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| Other (incl. independent) |
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| Former | |
| Co-operatives | |
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| Discount |
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| Organic | |
| Hypermarkets |
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| Regional | |
| Defunct chains | |
