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Introduced in 2007 by Steve Jobs, iPhone is Apple's flagship iOS device and easily its most popular product around the world. The iPhone runs iOS and includes a large collection of mobile apps through the App Store.

iPhone 9to5Mac

Introduced in 2007 by Steve Jobs, iPhone is Apple’s flagship iOS device and easily its most popular product around the world. Software wise, it runs iOS and includes a large collection of mobile apps through the App Store.

Since its introduction, Apple has released at least one new phone every single year. In recent years, that has typically been in the fall. iPhones are sold through multiple retail channels including Apple Stores, cellular stores, Best Buy, and other major electronic retailers. iPhones can be bought with a single up front payment, financed through the iPhone Upgrade Program, or financed through a cellular carrier.

Apple’s smartphone has become much more than just a phone since its debut. The iPhone can act as your primary camera, music player, GPS device, email client, mobile banking system, messaging device, movie player, and much more.

Current Lineup for 2019:

Discontinued Models:

Read below for all of our coverage

Apple seems to have abandoned Cinematic mode, and that’s a mistake

Apple seems to have abandoned Cinematic mode, and that’s a mistake | Photo shows the feature in use on an iPhone against a colourful background

When Apple unveiled the iPhone 13 back in 2021, it made a huge deal over a headline new feature, Cinematic mode. This is the video equivalent of Portrait mode, allowing you to select a focus point and blur the background.

Portrait mode has improved dramatically in successive generations, but the same cannot be said of Cinematic mode. The company appears to have completely lost interest in the feature, and although that’s understandable in one way, I would argue it’s a big mistake …

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iOS 27 basically turns your iPhone and AirPods into an Apple Watch at the gym

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GymKit has been one of Apple Watch’s smartest fitness features since it launched in 2017. Tap your watch to compatible gym equipment, and Apple Watch shares your heart rate while the machine sends back metrics like distance, incline, pace, and calories.

With iOS 27, Apple is expanding that idea beyond Apple Watch. I tested the new GymKit on iPhone and AirPods Pro 3 experience with a GymKit-compatible treadmill. It basically gives you the Apple Watch GymKit workout tracking experience, just without the watch. This could be useful in a lot of scenarios.

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Apple prepares for iPhone 18 Pro and Ultra launch by expanding its reach

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Apple is gearing up for a more focused and potentially much more expensive iPhone launch this fall. 

For starters, the cheaper base iPhone 18 is being saved for spring. That leaves the more expensive Pro models and Apple’s first foldable iPhone Ultra to carry September, with higher-than-usual starting prices expected.

Here’s how Apple is already preparing to make the sticker shock more palatable for new customers and upgraders.

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Here’s how iPhone Ultra’s form factor could compare to other Apple products

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Next month, Apple will be unveiling its first foldable iPhone – rumored to be called iPhone Ultra. It’s going to feature a 5.5-inch outer display and 7.6-inch inner display. Late last month, Samsung introduced the new Galaxy Z Fold 8 – and it comes with those same screen sizes.

Whether or not you believe Samsung only made this phone to preempt the iPhone Ultra is a different story – but one way or another, seeing the Galaxy Z Fold 8 gives us a great early idea of what iPhone Ultra will feel like in the real world.

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I’m not convinced the 20th anniversary iPhone will be what we think, here’s why

Largest ever iPhone screen arriving next year, suggests leaker | iPhone 20 concept render shown

Next year, the iPhone will be turning 20 – and Apple is heavily rumored to be working on a radical new design to celebrate. Many have expected this to come in the form of iPhone 19 Pro (more likely to be called iPhone 20 to align with the anniversary), but I think there’s one solid reason that it may not be delivered in that form.

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iOS 27 breaks 15 years of muscle memory on iPhone and iPad

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Since iOS 5 in 2011, the iPhone and iPad have included Notification Center, a central place to find alerts from various apps in chronological order.

Starting with iOS 27, Apple is making a major change to how users open Notification Center on iPhone and iPad.

iOS 27 is currently in beta, and the behavior has changed slightly between the first two releases. However, the four developer beta and second public beta show this change will ship this fall.

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