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For most of the last decade, marketplaces measured third-party content by volume: listings, photos, and the time it took sellers to go live. That approach made sense when the biggest risk was a thin catalog. In 2027, the problem is now too much content rather than too little.
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We’re proud to share that Cloudinary has been named a Leader in the 2026 Gartner® Magic Quadrant™ for Digital Asset Management Platforms, recognized as a Visionary in the two previous reports. More than 13,000 brands rely on Cloudinary to manage visual media experiences at scale, from the moment…
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A new listing comes in from a seller. The product photo is clean, well-lit, and compelling. Is it a real photo of the item? A real photo retouched with generative fill? Or an image no camera ever took? For many marketplace teams, the honest answer is that nobody…
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Alt text helps people understand an image when they use a screen reader or when the image can’t load. The Web Content Accessibility Guidelines (WCAG) 2.2 Success Criterion 1.1.1 requires meaningful non-text content to have a text alternative that serves the same purpose. This requirement makes visual information more…
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Video accessibility is one of the most consistently overlooked areas of web compliance. Most developers know how to add alt text for images, but video, captions, transcripts, audio descriptions, and contrast requirements are more complex and the tooling is thinner. This guide documents how to build a Next.js 15 application…
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Most teams adopt Cloudinary to solve an immediate problem, usually to upload a file, embed a video, or resize an image. The feature ships, and the team moves on. But Cloudinary Video API includes capabilities that go well beyond basic upload and delivery, and…
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Managing media assets is a routine task in software development, especially for teams building cloud-based platforms, e-commerce sites, or content management systems. If you’ve ever spent an afternoon uploading product images, tagging each one by hand, resizing them for three different channels, and then doing it all over again…
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Bogg has sold more than 7 million of its signature beach bags and built a loyal, highly organic social following. Its lifecycle marketing team, then led by Alicia Barreto, a self-described “resident in-house data nerd,” managed email and SMS for the brand. Bogg worked…
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If you manage media assets for a growing product, you know the challenge. Hundreds of new images, videos, and files arrive every week. Each one needs to be uploaded, organized, tagged, and optimized before it can go live. Doing this manually leads to duplicate assets, inconsistent tags, and files…
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Marketplace growth is usually framed as a demand problem or a headcount problem. But a constraint often overlooked comes earlier: the time between a seller signing up and their first listing going live, correctly categorized and in front of buyers. Every day in that gap is lost revenue,…
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