Are AI-generated blogs worth it for SEO in 2026?

@Rahul-FoundGPT
Sat, 25 Apr 2026 09:11:02 +0000

Good thread. Everyone above is right about Google, but there is a second audience for your blog content that nobody has mentioned yet: AI search engines.

This matters for Shopify merchants right now because ChatGPT, Perplexity, and Gemini are already recommending products and sending traffic directly to stores. When someone asks “best [your product type] for X” in ChatGPT, the model pulls its answer from pages it already trusts. Those pages are almost always blog posts and roundups that answer a specific question in plain language, not product pages with keyword-stuffed descriptions.

@bchen27 nailed the Google side: comparison and “best X for Y” posts with clear purchase intent are what rank. That same content is also exactly what AI engines cite. So the question is not just “will this rank on Google?” but “will this be the page that ChatGPT points to when someone asks about my category?”

The difference with AI vs Google is that generic AI-produced content has almost zero chance of being cited by an LLM. The content that gets picked up is first-person, specific, and answers a question nobody else has answered in quite that way. For a Shopify store that means writing posts like “how we source our [product]” or “what to look for when buying [your category]” from the perspective of someone who actually makes and sells the thing.

One thing @Himalaya_Vibes asked that nobody addressed: will AI blogs slow down your store? No. Blog content lives on Shopify’s servers, load time is unaffected by word count or the origin of the content.