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Google Business Profile
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Stand out on Google with a free Business Profile

Take control of how your free Business Profile appears on Google Search and Maps. Personalize your profile with photos, manage customer reviews, and share what makes your business unique to attract new customers.
Create your profile
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Easily connect with customers

Be found when people are searching on Google Maps and Search for businesses just like yours.
Snapshot of a restaurant’s page pulled up on Google Maps.
Show what you offer, from products to services

Let customers make orders and reservations, see what you sell and what’s in stock, or book services you offer — all directly from your profile.

Snapshot of reviews on Google Maps with the business owner responding to a positive comment.
Built trust with reviews

Turn five-star feedback into instant credibility and new lifelong customers. Connect with your community and respond to customer reviews and highlight your 5-star ratings.

Snapshot of the updates tab on a yoga business’s page on Google Maps.
Keep your customers updated

Share up-to-date info about your business, such as your hours and contact information. Add posts to promote special offers, events, and updates to keep customers in the loop.

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Turn online searches into sales

Explore retail features
  • An art supply store’s inventory listed out under “see what’s in store”.
    Get discovered for what you sell

    Attract shoppers searching for the items you carry. Showcase your popular products on your profile to let customers know you have what they need.

  • Screenshot from a store on Google Maps that has an “x” next to in-store shopping, but check marks next to curbside pickup and delivery.
    Offer more ways to shop

    Show whether you offer options like curbside pickup or delivery. Even add links to preferred ordering services, like Instacart, so customers can choose how they shop.

  • A sweater store shares an update that their winter sale is happening now.
    Turn shoppers into lasting customers

    Make your online presence your second storefront. Share updates on new arrivals, exclusive discounts, and upcoming events. Give shoppers a reason to choose you.

What success looks like

The owner of Laywine looks proudly into the camera in his stationery store.
Stephen Einhorn assists a customer at her jewelry store in London.
Owner of Chicago Music Exchange looks beyond in front of a wall of guitars.

“33 years ago I opened a store and now I have a store in everybody’s house around the world.”

Laywine’s
Toronto, Ontario

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“Reviews are key to our success, giving customers the confidence to purchase.”

Stephen Einhorn
Islington, London

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“We love the insights that we get on searches.”

Chicago Music Exchange-Chicago, Illinois

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Turn online searches into new clients

See all service features
  • A search for “plumber near me” with a result of a plumber’s business profile showing a 4.8 star rating and a link to book.
    Fill your calendar with seamless online booking

    Enable 24/7 online booking directly from your Business Profile. Let clients schedule in-person or virtual appointments at their convenience, without you picking up the phone.

  • Two business profiles show up in search results with buttons to get quotes.
    Win the job with faster quotes

    Respond to quote requests in real-time. By giving customers the info they need sooner. Become the easiest choice while they’re still comparing options.

  • A highlight of the services section on a google business profile with a list of the types of work they offer.
    Showcase your expertise and define your service area

    Define your service areas and specialties. Signal to local customers exactly what you do and where you work — even if you operate without a physical storefront.

What success looks like

Owner of Levy & Co sits in front of a cafe with a mug of coffee.
She Moves moving trucks are parked in a residential neighborhood.
The founder of Voltage, a 100% black woman owned electrical contracting company, checks off work next to a fuse box.

“Being a new face in the area, Google Business Profile helped introduce my business to the neighborhood”

Syreeta Levy
Founder and owner, Levy & Co

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“Our Google Business Profile is one of the main places people find us with over 40% of leads coming through there.”

Donna Evans
Founder and business owner, She Moves

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“I always ask customers, “What made you call me?” and oftentimes they tell me, “We reached out because of your Business Profile on Google”

Detroit Voltage, Detroit, Michigan

Attract more diners and accept food orders

View restaurant features
  • The menu tab on a restaurant’s profile has pictures and names of dishes.
    Share your best dishes and full menu

    Showcase your top dishes with high-quality photos and clear pricing. Help hungry diners discover what you serve before they walk through the door.

  • A reserve button is highlighted on a restaurant’s Google Business Profile.
    Fill your tables with online reservations

    Let customers reserve a table directly from your profile by integrating with booking partners.

  • A restaurant’s business profile shows an online ordering with options to click for pick-up and delivery.
    Accept online orders for takeout or delivery

    Make it easy for customers to order takeout or delivery straight from your Business Profile.

What success looks like

A chef at Belgrave Restaurant looks out of the door into the London neighborhood.
A customer being served at Yogolandia Yogurt and Botana Bar.
Bobby and his wife proudly stand behind the counter at their BBQ restaurant.

“Thanks to the story we tell in our Google listing, our customers know exactly what to expect from their dining experience.”

Belgrave restaurant St John’s Wood, London

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“Getting Yogolandia on Google was absolutely key. It truly legitimizes you as a business. It’s free, there are photos, and we’ve gotten phenomenal reviews.”

Yogolandia Yogurt and Botana Bar
Chicago, Illinois

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“We love the reviews we get on our Business Profile, and we like to respond to our customers. We also post our Google reviews onto our other channels to show what people are saying about us”

Bobby’s BBQ and Catering-Fountain Inn
South Carolina

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Gain insights into how customers find your business

Discover what keywords people search to find you, and get insights on calls, reviews, bookings, and more to understand how your business connects with customers.
Graphs and charts showing insights around performance, views, and search terms.

Get a free Business Profile in 3 simple steps

Build a standout profile on Google Search and Maps in minutes.
Create your profile
  • Create

    Share your business details to get started on Google or claim an existing profile on Search and Maps.

  • Personalize

    Add your hours, photos, and other essential information to get discovered by customers near you.

  • Grow

    Share offers and updates, respond to reviews, and connect with customers across Google.

Frequently asked questions

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