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NAB Show 2026 has just kicked off, and so have the National Basketball Association (NBA) Playoffs! Tap into your inner Toronto Raptors player by stepping up to the AWS Cloud Court Challenge in the West Hall Lobby. Your shots are analyzed and turned into a personal trading card and social video, powered by AWS Elemental Inference. Discover what else AWS has in store at NAB 2026: https://go.aws/42dA2P4
Digital piracy costs the U.S. economy up to $71 billion annually—but there's a solution. Discover how DoveRunner Multi-DRM Cloud integrates seamlessly with #AWS media services to deliver studio-grade content protection for both live and on-demand streaming. Whether you're running an OTT platform, corporate training portal, or educational streaming service, read this blog to learn how to implement enterprise-grade DRM protection while maintaining seamless delivery and scalability across all major platforms: https://go.aws/46i1Hkg #AWSforME #MediaServices #LiveStreaming
AWS is powering the AVIXA TV Studio at Integrated Systems Europe (ISE) Barcelona —a live production & streaming hub broadcasting directly from the show floor. Visit booth EA900 to see hybrid cloud workflows in action & explore practical, scalable solutions for broadcast & AV production. 🗓️ ISE Barcelona | Feb 3-6, 2026 🎥 Live Demo at Avixa TV Studio 📍 East Access Entrance | Hall 3 | Fira de Barcelona Gran Via
Cosm is reimagining live entertainment with Shared Reality experiences—delivering immersive broadcasts in 8k+ resolution to LED dome venues for sports, concerts, & cinema To scale live event streaming & deliver content to a growing number of venues worldwide, Cosm built its workflow on AWS using Amazon S3, AWS Elemental MediaConnect, & AWS Direct Connect. 💡Learn how: https://go.aws/4qDi9nt #AWSforME #LiveBroadcast #LiveStreaming
🏀 The National Basketball Association (NBA) & AWS built Leverage Score—an AI-powered stat that measures which players & possessions actually drive game outcomes, not just who scored the most points. Fans can now see who's creating momentum & making clutch plays that traditional stats miss. 💡Learn how it works: https://go.aws/4q3UCes #AWSforME #SportsTech #Analytics
This live stream event covers AWS NFL Next Gen Stats (NGS), demonstrating how AWS infrastructure processes real-time player tracking data through a sophisticated pipeline using containerized services, and machine learning models in SageMaker. The session includes a deep dive into their completion probability prediction model and concludes with audience Q&A, showcasing how AWS enables advanced sports analytics at scale.
🎬 Automate your AWS Elemental MediaLive channel operations with Amazon EventBridge & AWS Step Functions. Learn how to schedule channels to start & stop at specified times, verify stream health, & receive notifications automatically. 👉 Get started: https://go.aws/49rvrxm #AWSforME #MediaServices #LiveStreaming
This National Football League (NFL) season delivered moments that will be remembered for years, and the data behind them tells a deeper story. 🔗 https://go.aws/4aWLsMQ From record-breaking speed to game-changing plays, #NextGenStats reveal the metrics that defined the season and provide insight into moments fans can’t always see on the field. Powered by advanced data and cloud technology, #AWS is helping the @National Football League transform how the game is understood, by fans, teams, and organizations alike. Explore how technology is shaping the NFL fan experience.
🏎️ Formula 1 enhances fan experiences with AWS Elemental. Hear from David King, Head of Technology at Formula 1, to learn how he has partnered with AWS Elemental to put fans in the driver's seat. 🍿Watch the full video: https://go.aws/49hWStj #AWSforME #Broadcast #Personalization
At #CES2026, Samira Panah Bakhtiar, General Manager of Media & Entertainment, Games, and Sports at AWS, joined executives from NBCUniversal, Adobe, and WPP to discuss balancing AI-driven ad innovation with IP protection. Samira Panah Bakhtiar highlighted shifting viewing behaviors reshaping the industry: "Gen Z is spending 54% more time on social and 26% less on traditional viewing." She pointed to creators like MrBeast and Dude Perfect, whose businesses rival traditional brands, as examples of this shift. "Any companies seeking to reinvent themselves need to really pay attention to the multi-generational preferences that exist in the viewing sphere right now," she said. The panel also explored how AI is transforming advertising, from compressing production timelines to enabling scene-level targeting. Read more from Deadline Hollywood: https://go.aws/4bv5tu0
