Research Seminar: Diane E. Bockrath
“Art, Business, and …Christmas Cards: The American Artists Group”
Virtual Event
April 29, 2026
Time 12:00-1:30
Registration via Eventbrite
In 1934, Russian Jewish immigrant and committed Socialist Samuel Golden (1895-1963) launched what might seem to be an unlikely new endeavor: he started a Christmas card business. The company, American Artists Group (AAG), was founded with a three-fold vision to provide income for artists struggling during the Great Depression; democratize American art by bringing it into the average person’s home in accessible ways; and