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AI hasn't replaced creativity. It's removed the signal we used to prove it worked. A beautifully crafted blog post gets absorbed into a chat answer. No attribution, no click and no pipeline line-item. This is the conversation enterprise marketing leaders are actually having right now — how do you draw even a dotted line from content to downstream impact when the measurement model no longer fits? Hailey Ho (WordPress VIP) and Gillian Gual Hinkle (Salesforce) went there at B2BMX. Watch their session for more insight: https://lnkd.in/eJATMQYY

Most content teams have plenty of data. What they don't have is a way to make executives care about it. When reporting doesn't map to how leadership thinks about the business, content gets treated as a cost — not a driver. Here's how to close that gap: https://lnkd.in/e9WdYMg2

Most manufacturing teams don’t intentionally design the systems they end up managing. They evolve over time, across acquisitions, legacy decisions, and siloed teams. At a certain point, it’s worth stepping back and reassessing what actually makes sense to keep. If you’re in that position, we put together a framework to help guide that evaluation. Enterprise CMS Buyer’s Guide for Manufacturing: https://lnkd.in/eWiPxsTF 

Hidden technology risk doesn’t stand out. It builds quietly. Where do you think it lives right now? We’re digging into this in our next edition of our newsletter, The Brief, and would love your input. Weigh in below and be sure to subscribe: https://lnkd.in/e7emqUPr

The media industry is making decisions now that will define the next five years. This is where that conversation happens. Leaders from Pew Research Center, Yahoo News, New York Post, People Inc., The Onion, The Rebooting, Crain Communications and many others will be working through these decisions in real time. Register to attend: https://lnkd.in/e4SvQyQu

AI is making content faster, but it's also making editorial mistakes harder to catch. The teams pulling ahead aren't just adopting AI — they're building governance around it. Swipe for the framework, then read the full piece: https://lnkd.in/ewTeY-G9

Most teams are still optimizing for rankings, but the real shift is happening somewhere else. AI is starting to decide what content gets surfaced, which changes what visibility actually means and how people find information in the first place. We’re seeing more teams rethink how they structure content, how they answer real questions, and how they measure success as a result. This is one of the themes we’re digging into in the first issue of our brand new newsletter The Brief. If you’re thinking about how your content gets discovered and where things are heading, it’s worth a read. Subscribe here: https://lnkd.in/esmMZsY9

AI is moving fast. For many organizations, the hardest part right now is deciding what to do next. In our latest article, we explore why decision paralysis happens — and how teams can move forward with more confidence. Read more → https://lnkd.in/eYaTr2VN

What started as a simple conversation turned into something bigger. A space where media product leaders can talk openly about what’s actually changing — and what it takes to respond. The Media Product Forum is designed for exactly that. On May 20 in New York, we’re bringing together product, engineering, and digital leaders for candid, off-the-record conversations. If you’re shaping the future of a media platform, you should be in the room. Register to attend: https://lnkd.in/eFjqhezZ

The biggest AI risk in a newsroom isn't the technology. It's what journalists put into it. Source material. Confidential data. Sensitive information that has always required careful handling — now exposed to a hundred new entry points. At #ONA26, this was the real conversation. Not "should we use AI" but "what does responsible use actually look like in practice." Watch for an insight into the conversation with ProPublica's Tyson Evans.