close
fortuna. Staff on Subscription
🟢 THE AUTONOMOUS SUPPORT AGENT FOR E-COMMERCE
Plug-and-play for Shopify, WooCommerce, & more
Fortuna AGI, Inc.

Staff on Subscription™

Not a chatbot. Not a copilot. Autonomous intelligence for customer service.

Autonomous customer service intelligence that reads your store, resolves tickets, and runs your support operation 24/7 - from $47/month.

30 Days Free — 100% Refundable
8 connectors live · Billed today · 30-day money-back guarantee
Apple Pay Google Pay Visa Mastercard Amex Secure Checkout
Pricing At A Glance

From $47/month to enterprise scale

Pick the headcount that matches your store. Upgrade or downgrade anytime.

Starter
$47
/ month
250tickets / month
Growth
$147
/ month
1,000tickets / month
Pro
$297
/ month
2,500tickets / month
Enterprise+
$2,399
/ month
50,000tickets / month
Scale
$3,999
/ month
100,000tickets / month
Apex
$6,399
/ month
250,000+tickets / month
Fortuna Live Conversation Preview

Generic AI replies. Fortuna takes ownership.

Customer
This is a joke. My protein powder arrived with the seal broken and powder all over the box. I want a full refund NOW and I'm leaving a 1-star review everywhere.
Fortuna
Aisha, you're right to be angry. A broken seal on a food product is not a "return request" - it's a quality failure. I've pulled up your order, attached the damage note, and flagged the refund for senior review so this gets handled properly.
Fortuna
Send me one photo of the box when you can. I'll attach it to the case so the senior manager has everything in one place and the warehouse team can trace what happened.
Customer
Fine. Photo attached. This seriously put me off ordering again.
Fortuna
Got it - the photo is attached now. I've marked this for senior review with the damage note, batch details, and refund request in one place. You won't need to explain this again.
Verified against synced store data Every refund approval-gated No invented promises

The Old Way vs The Fortuna Way

Stop paying a full-time salary for work Fortuna does better, faster, and at a fraction of the cost.

The Old Way

  • Hire a customer service agent at $30,000+/year
  • Available 8 hours a day, 5 days a week, one timezone
  • Tickets pile up overnight and over weekends
  • Needs managing: hiring, training, rota, sick cover
  • Response quality drops when volume spikes
  • Costs double, triple, 10× as your store scales
$30,000+
per year, per agent
Most growing stores need 3–10.
VS

The Fortuna Way

  • Autonomous AI support, from $47/month
  • Online 24 hours a day, 365 days a year
  • Responds instantly, in 40+ languages
  • Handles refunds, exchanges, tracking, product questions — with your approval on every decision that costs money
  • Auto-updates as your store grows with new products and new policies
  • Scales from 250 to 250,000+ conversations per month with one AI team and the same cost structure
From $47/mo
Billed today · 30-day money-back guarantee · cancel anytime
The average Enterprise merchant on Fortuna replaces 5 human agents for $15,356/year — a 90% cost reduction, with 24/7 coverage and no hiring rotations.
Tier-specific savings continue to scale through the Enterprise, Scale, and Apex tiers.

Live in under 10 minutes

Three steps. No setup calls. No development work. You stay in control of every refund and every sensitive action.

Step 01 ~2 min

Pick Your Headcount

Choose the tier that matches your store's ticket volume. Upgrade or downgrade anytime.

Starter → Proup to 2,500 tickets/mo
Enterpriseup to 25,000 tickets/mo
Scaleup to 100,000 tickets/mo
Apex250,000+ tickets/mo
Step 02 ~5 min

Connect Your Store

One-click connect for every major e-commerce platform. Fortuna reads your products, orders, tracking, and policies safely — nothing else.

Shopify WooCommerce Magento BigCommerce Wix Squarespace PrestaShop OpenCart
Step 03 ~2 min

Set Your Approval Thresholds

Tell Fortuna what it can act on autonomously and what needs human sign-off. Default: anything that costs money routes through you for approval first.

Your control, your rules
Refunds, returns, discounts, and goodwill credits are approval-gated by default. Fortuna handles tracking, product questions, and policy replies instantly — with no money movement without your OK.
Then Fortuna goes to work

Your support inbox starts emptying itself.
You get more profit back.

Tickets resolve in real time, 24/7, in 40+ languages. You spend time growing the business and keeping margin instead of replying to "where's my order?" at midnight.

Trust & Safety By Design

Why Fortuna can't guess your orders

Generic chatbots answer from patterns. Fortuna answers from your store. Here's exactly why your customers, your money, and your brand are safe.

Fact-locked to your store

Fortuna checks your real orders, tracking, products, and policies before replying. If the answer isn't in your store data, Fortuna doesn't invent one — it asks for review or follows the safest approval path.

Money stays under your control

Every refund, discount, or goodwill credit is approval-gated by default. You see the customer, the amount, and the reason before anything moves.

Transparent, not a black box

Before you approve any action, Fortuna shows what it checked and why it recommended the action based on your specific store policy. Audit the logic, not just the output.

Can't invent offers or freebies

Fortuna works inside your store's policies and approval workflow. It can't promise discounts, replacements, or special exceptions just to appease an angry customer. Your margins stay protected.

Knows when to stop

If a request falls outside your policies or needs a higher-risk action, Fortuna slows down instead of bluffing. It drafts a reply, flags the case to you for approval, and tells the customer that the senior manager is reviewing it personally.

Your data stays in your lane

Your customer data runs your support workflow only. It stays separate from other merchants, encrypted in transit and at rest, and handled under documented privacy and DPA terms.

Permission Boundaries

What Fortuna is not given permission to do

Cannot create new customer orders in your store
Cannot change product prices or descriptions
Cannot generate new discount codes or invent freebies outside your rules
Every refund waits for your approval at launch. Nothing moves without your sign-off.
Does not receive or store payment card details. Card data never flows through Fortuna.
Reads tracking numbers from your store data. If the number isn't there, Fortuna won't invent one.
Each merchant's data is isolated. One merchant's orders or customers never surface to another.
No autonomous action outside your policy. Edge cases route to you, not to guesswork.
These aren't promises.
They're permission boundaries built into the system.
Engineered For Human Conversation

Your customers won't think "AI".
They'll think: "that was the best support reply I've had all week."

Most AI support tools expose themselves in the first sentence. Fortuna replies like a senior support agent who has already read the order, checked the policy, understood the customer, and knows exactly what to do next.

The difference is obvious in one reply. Generic AI explains. Fortuna handles.
Typical AI chatbot

The phrases that make customers roll their eyes

  • "As an AI, I don't have access to real-time order data."
  • "I apologize for the inconvenience this may have caused."
  • "I understand your frustration. Please allow 3-5 business days."
  • "Based on the information provided, I would suggest checking your tracking page."
  • "I'm just a chatbot. Let me transfer you to a human agent."
Fortuna

Replies that feel like your best person wrote them

  • "Hi David - I've got your order open. The courier missed the handoff this morning, so I'm tracking the next scan for you now."
  • "You paid for overnight shipping and didn't get overnight service. I've drafted the shipping refund for approval so we can make that right."
  • "That size is still in stock. I can prepare the exchange and send the return steps in one message."
  • "I checked that against our policy before replying. This one needs manager approval, so I've flagged it with the full context."
  • "You don't need to repeat anything. I've got the order, tracking, policy, and earlier messages in front of me."

HOW FORTUNA STOPS SOUNDING LIKE AI

Three guardrails keep every reply specific, natural, and safe before it reaches your customer.

AI-tell phrases blocked

Thousands of bot-sounding phrases are blocked at the system level - no "as an AI," no corporate filler, no apology loops.

Senior-agent voice locked

Fortuna replies with calm, specific, human cadence: contractions, context, clear next steps, and no robotic over-explaining.

Escalation without breaking the spell

When a case needs you, Fortuna tells the customer a senior manager is reviewing it personally - not that they're being dumped into a queue.

Your competitors' AI sounds like software.
Fortuna sounds like the best support hire you ever made - except it replies in seconds, works all night, and never forgets the policy.
The Numbers That Matter

While your competitors make customers wait,
Fortuna is already replying.

No overnight queues. No "we'll get back to you within 24 hours." Every ticket gets an answer the moment it arrives — and you stay in control of anything that moves money.

<60sec
First response
From ticket received to answer sent — every time, day or night.
24/7
Across 40+ languages
One AI team, every timezone, every customer's preferred language.
100%
Approval-gated
Every refund routes to you before money moves.
250K+
Tickets handled per month
Scales from a growing store at 250/mo to enterprise volume at 250K+.
Fact-locked to your store
Real orders, real tracking, real policies. Never made up.
No overnight backlog
Tickets answered as they arrive, not batched at 9am.
Audit trail on every action
See what Fortuna checked and why before you approve.
First-response speed reflects typical architecture performance · Scale range covers the Starter to Apex tier span · Approval workflow remains configurable per merchant.
Hosted on Amazon Web Services · US East, Northern Virginia Customer data stays on US infrastructure SOC 2 Type II certified infrastructure Never sent offshore

Select Your Headcount

Small tiers save 20% with annual billing
Founder

$47 /mo

$59
Billed today. 100% refundable for 30 days.
250 queries/month
Replaces: Your evening inbox (1-2 hrs/day back)
Supports ~250 customers/month
Save $144/yr
Billed $564 annually
Your time back before your first support hire
  • Email + web chat channels
  • Typical replies in under 15 seconds
  • Merchant approval required for every refund
  • Core policy + order tracking automation
30 Days Free — 100% Refundable
Billed today • 30-day money-back guarantee
Apple Pay Google Pay Visa Mastercard Amex
🔒 Secure checkout
Hire a Support Team

$479 /mo

$599
Billed today. 100% refundable for 30 days.
5,000 queries/month
Replaces: 2 full-time support agents
Supports ~5,000 customers/month
Save $1,440/yr
Billed $5,748 annually
$54,252/year cheaper than 2 human agents
  • All primary channels + webhook workflows
  • Typical replies in under 7 seconds
  • Approval-gated refund and risk workflows
  • Priority model routing lanes
30 Days Free — 100% Refundable
Billed today • 30-day money-back guarantee
Apple Pay Google Pay Visa Mastercard Amex
🔒 Secure checkout
White-Glove Setup Included
Hire a Department

$1,279 /mo

$1,599
Billed today. 100% refundable for 30 days.
25,000 queries/month
Replaces: 5 full-time support agents
Supports ~25,000 customers/month
Save $958/quarter
Billed quarterly at $3,839
$152,644/year cheaper than 5 human agents
  • Custom channels and connector support
  • Lowest-latency dedicated routing profile
  • Expanded approval and risk workflows
  • White-glove onboarding + migration
30 Days Free — 100% Refundable
Billed today • 30-day money-back guarantee
Apple Pay Google Pay Visa Mastercard Amex
🔒 Secure checkout
🔒 Corporate Invoicing (ACH / Wire) Available
White-Glove Setup Included
Hire a Multi-Brand Pod

$2,399 /mo

$2,999
Billed today. 100% refundable for 30 days.
50,000 queries/month
For high-volume stores and multi-brand operators.
Replaces: 10 full-time support agents
Supports ~50,000 customers/month
Save $1,799/quarter
Billed quarterly at $7,198
$309,008/year cheaper than 10 human agents
  • Multi-brand merchant routing + store orchestration
  • Custom channels and connector support
  • Lowest-latency dedicated routing profile
  • Expanded approval and risk workflows
  • White-glove onboarding + migration
30 Days Free — 100% Refundable
Billed today • 30-day money-back guarantee
Apple Pay Google Pay Visa Mastercard Amex
🔒 Secure checkout
🔒 Corporate Invoicing (ACH / Wire) Available
White-Glove Setup Included
Hire a Portfolio BPO

$3,999 /mo

$4,999
Billed today. 100% refundable for 30 days.
100,000 queries/month
For large-scale operations and high-volume merchants.
Replaces: 20 full-time support agents
Supports ~100,000 customers/month
Save $2,999/quarter
Billed quarterly at $11,998
$500K+/year cheaper than 20 human agents
  • Everything in Multi-Brand Pod
  • Priority dedicated routing
  • Volume-optimised response pipeline
  • Multi-brand orchestration
  • Custom SLA monitoring
30 Days Free — 100% Refundable
Billed today • 30-day money-back guarantee
Apple Pay Google Pay Visa Mastercard Amex
🔒 Secure checkout
🔒 Corporate Invoicing (ACH / Wire) Available
White-Glove Setup Included
Hire a Command Centre

$6,399 /mo

$7,999
Billed today. 100% refundable for 30 days.
200,000 queries/month
Maximum self-serve capacity for enterprise-scale operations.
Replaces: 40 full-time support agents
Supports ~200,000 customers/month
Save $4,799/quarter
Billed quarterly at $19,198
$1M+/year cheaper than 40 human agents
  • Everything in Scale
  • Highest-priority routing
  • Dedicated infrastructure profile
  • Advanced approval and risk workflows
  • White-glove onboarding + migration + ongoing support
30 Days Free — 100% Refundable
Billed today • 30-day money-back guarantee
Apple Pay Google Pay Visa Mastercard Amex
🔒 Secure checkout
🔒 Corporate Invoicing (ACH / Wire) Available
Apple Pay Google Pay Visa Mastercard Amex
Bank-Grade Encryption · PCI DSS Level 1 Compliant · Zero Training Data Retention

Not sure which plan fits your store? Email me directly at lee@hirefortuna.com and I'll personally help you pick the right tier for your ticket volume. No sales pitch, just honest advice.

Frequently asked questions

Fortuna isn't a chatbot. It's autonomous customer service intelligence - AGI-level capability within the bounded domain of your support operation. Traditional chatbots follow scripts and escalate to humans. Fortuna reads your entire product catalogue, understands your policies, learns your brand voice, and handles the full ticket lifecycle without human intervention. It doesn't assist your support team. It replaces it.
Because those weren't AI. They were scripts pretending to be AI.

Those tools guessed from patterns. They made up answers to keep the conversation moving. They sent your customers FAQ links nobody asked for. They couldn't actually do anything - couldn't look up an order, couldn't check a tracking number, couldn't process a refund. They were deflection machines designed to stop your customers reaching a human. No wonder they were terrible.

Fortuna can replace your full human customer service team because it actually does the job. It checks your real store data first - orders, tracking, products, policies - before it replies. It doesn't guess. It doesn't bluff. It doesn't invent discounts or make promises you didn't authorise. When the data is missing or the case is risky, it slows down and routes it to you instead of making something up. And when a case needs a real action like a refund, you approve it first. You stay in control of every penny.

This isn't a chatbot with a new logo. This is a completely different technology - and it gets smarter every single month automatically. New AI breakthroughs happen, your agent upgrades. No retraining. The Fortuna you connect today will be significantly better in 3 months.

Every plan is billed today and 100% refundable for 30 days, so your team has real urgency to connect and get value fast.
No. They'll think you hired the best support agent in e-commerce.

We didn't build a chatbot. We built an autonomous support agent that can replace your full human customer service team. That's not hype - it's just what happens when your agent has instant access to every order, every tracking number, every product, and every policy in your store before it even starts typing.

A human team forgets order details, gets snappy when they're tired, calls in sick on your busiest weekend, and quits with two weeks notice. Your customers deal with that every day. Fortuna never forgets, never gets tired, and never quits. One agent replaces the lot - in 3 seconds, in 40+ languages, at 2am on a Sunday.

Those dumb chatbots you hate? We hate them too. That entire generation is dead. Install it. Let it handle your real tickets. Watch your customers reply saying "wow, that was fast." Watch your inbox go quiet at midnight for the first time in years.

Every plan is billed today and fully refundable for 30 days, so you still get the same no-risk window to judge it on real tickets.
At launch, every refund waits for your approval. You see the customer context, the amount, and the reason before you approve anything. Nothing leaves your business without you seeing it first.
Fortuna reads the real order and shipping data already in your store. If your store has a tracking number, carrier, shipped date, or delivery estimate, Fortuna can send that exact information to the customer. If your store only shows a general status like 'processing' or 'fulfilled,' Fortuna will only say that. It does not invent delivery dates, tracking numbers, or updates that are not in your store.
For higher-risk actions, Fortuna sends an approval request showing what it checked and why it recommended that action. You can approve or reject from the confirmation flow. Fortuna handles the repetitive work, while you keep control over sensitive decisions.
Only the systems needed to run your support workflow. Your data is kept separate from other merchants, encrypted in transit and at rest, and never used to train public AI models. Data handling is governed by the privacy terms and Data Processing Addendum.
It slows down instead of bluffing. If a request falls outside your store policies, conflicts with your policy, or needs a higher-risk action, Fortuna drafts the response, asks for approval, or routes it for manual review. The goal is not to sound confident. The goal is to be right.
No. Fortuna works inside your store policies and approval workflow. It can look up orders, policies, and tracking details, but it cannot start inventing new offers, replacements, or special exceptions just to appease an angry customer. That protects your margins and your brand.
A human rep costs $30,000 to $50,000 a year, works limited hours, needs training, and still escalates money decisions back to you. Fortuna starts at $47 a month, works around the clock, and checks real store data before it replies. It is built to remove repetitive ticket work, not add another person you need to manage.
Zendesk and Gorgias help teams manage support. Fortuna is built to automate large parts of the support workload itself using your actual store data and your approval workflow. It does not replace a helpdesk interface so much as reduce how much human handling the inbox needs in the first place.
No. You don't need to be technical and you don't need to learn anything new. Fortuna walks you through connecting your store, then handles the support work using your orders, products, and policies. The goal is simple: connect once, let Fortuna read the data it needs, and keep approvals easy when something important comes up.
That's exactly what Fortuna does. Connect your support inbox once, and Fortuna answers most of your customer emails for you using your real order data and your store rules. You only get involved when something needs your approval, like a refund. Tap 'Approve' or 'Reject' and you're done.
Yes. Fortuna is built to follow your brand tone and store policies so replies feel consistent with your store. The live launch surface stays intentionally conservative around sensitive actions, so approval-first behavior always takes priority over aggressive automation.
Fortuna works for stores of all sizes, from founders handling a small inbox to brands processing high ticket volume. Plans range from 250 to 250,000+ queries per month, and the workflow is designed to stay safe as volume increases.
One query is one customer request Fortuna processes. It is counted per incoming message or request handled through the support workflow, not per full conversation thread and not per internal processing step. On Starter, 250 queries a month is roughly 8 customer requests a day across a 30-day month.
Yes. New Starter, Growth, Pro, Enterprise, Enterprise Plus, Scale, and Apex purchases are billed today and are 100% refundable for 30 days. Existing subscribers keep their original terms.
Fortuna connects to your store. After connection, Fortuna reads your product catalog, order history, store policies, and customer data in real time. When a customer sends a support email, Fortuna checks your real data, applies your policies and approval workflow, and resolves the ticket. Refund-related actions stay inside the approval flow you control.

Have a complex store setup or an edge case the FAQ didn't cover? Email me your store URL at lee@hirefortuna.com. I personally help every early merchant map their rules to the AI.

A note from Lee, the founder

I run an online store. Every day it was the same tickets: "Where's my order?", "Can I get a refund?", "Is this still in stock?" Hours of repetitive work that kept me away from actually growing the business.

So I built Fortuna.

It reads your real orders, your real policies, and your real customer history. It handles the routine tickets in seconds. At launch, every refund still needs your approval. You see what Fortuna checked and why it recommended the action before you say yes.

I built it to solve support properly: not to guess, not to improvise, and not to touch your money without permission.

Every plan is billed today and fully refundable for 30 days.

Lee, Founder · Fortuna AGI, Inc.

Judge it on the first ticket.

We could keep answering questions, or you could connect your store right now and watch Fortuna handle your next real ticket in seconds. Every plan is billed today and fully refundable for 30 days. If it isn't the best agent you've ever hired, fire it in one click.

Brand origin

Why Fortuna?

In ancient Rome, the goddess Fortuna had another name: Automatia.

She who acts on her own.

Two thousand years later, she handles your customer service.

fortuna. Staff on Subscription

Automatia Ancient epithet of Fortuna
The name predates software by two millennia, but the idea is the same: autonomous action, executed without waiting for a human hand.
Fortuna AGI, Inc.

Ready to never answer a support ticket again?

Join the merchants who've already reclaimed their time. Choose the plan that matches your store and start setup now.

30 Days Free — 100% Refundable
8 connectors live · All plans billed today · 100% refundable for 30 days
Apple Pay Google Pay Visa Mastercard Amex
30 Days Free — 100% Refundable