Yesterday was focused on the opportunities of agentic advertising across the ecosystem, as well as the risks of falling behind. We heard from agencies, analysts, publishers, platforms, and more. Across those perspectives: agentic advertising is only going to grow from here. We're excited to be the foundation for the future. Let's build it together. https://lnkd.in/gff5zkSs
Today we automated the entire end to end process of brief to QA through agentic for a brand.. Owning less and orchestrating more to accelerate agentic maturity was the topic of my candid conversation with Vlad Stesin, CEO of Optable this morning. We used Optable’s technology infrastructure to power our audience intelligence and identity spine, Passport One. We discussed how Goodway Group has been able to build huge diversity in audience segments in record time with their agentic audience builder and how we have now evolved to use agentic for the end to end process from brief to QA in certain low risk use cases. Optable helps us to realize the benefits of agentic audience planning and build quicker than we would have been able to build this ourselves so we can instead focus our build efforts on differentiated areas such as measurement, scenario planning & full funnel analysis as part of our GOES (outcome engineering) platform. Thanks for having me Vlad Stesin & Bennett Crumbling and for our partnership.
