The Wayback Machine - https://web.archive.org/web/20170714125627/https://developers.google.com/ad-exchange/
Buyer REST API
Intended for automating real-time bidding and managing creatives.
Seller REST API
Intended for retrieving seller performance reports and preferred deals.
Real-Time Bidding protocol
RTB allows applications to evaluate and bid on impressions in real time.
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DoubleClick Ad Exchange
