UX Foundations: Research
With Amanda Stockwell
Liked by 1,046 users
Duration: 1h 37m
Skill level: Beginner + Intermediate
Released: 2/24/2023
Course details
UX research helps a business by saving development or process costs, increasing customer happiness and loyalty, and uncovering opportunities to earn more. In this course, Amanda Stockwell shows you practical techniques to improve your UX research to better inform fast-moving projects. Get an overview of different types of research methodologies, usability tests, and conducting interviews. Review card sorts, eye tracking, multivariate testing, and desirability testing. Go over the best uses of expert reviews, surveys, diary studies, participatory design workshops, and personas. Learn how to choose the right research method for your goals, then dive into environmental considerations, such as in-house versus external, agile versus waterfall, and more. Find out how to plan and execute effective research, and then explore the best ways to analyze and present your findings.
Skills you’ll gain
Meet the instructor
Learner reviews
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Naniel Widoanggraini
Naniel Widoanggraini
Marketing Research & Consumer Insight Manager (AVP) at PT Bank Danamon Indonesia, Tbk.
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Pranav L.
Pranav L.
Freelance AI UX Tester | Aspiring AI UX Researcher | Human-AI Interaction & Bilingual Product Evaluation | Customer Experience + Product Feedback |…
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Alejandra Martínez Feria
Alejandra Martínez Feria
Ecommerce & Promotions Specialist | Estrategia Comercial y Performance | Growth | Background en Account Management
Contents
What’s included
- Practice while you learn 1 exercise file
- Test your knowledge 6 quizzes
- Learn on the go Access on tablet and phone
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