From the course: Industry Primer for Media: Core Foundations

Introduction

From the course: Industry Primer for Media: Core Foundations

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Introduction

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Picture yourself in your first meeting with a media client. The chief content officer mentions they are optimizing ARPU through better AVOD placement strategy, but their CAC is climbing faster than LTV growth. Your colleague nods confidently and starts to respond, but then freezes. They have no idea what ARPU, AVOD, CAC, or LTV mean. The CCO pauses, the room temperature shifts, your colleague tries to recover by asking a generic question about customer retention, but it's too late. The client knows you do not speak media. The credibility you've built over three months just evaporated in 15 seconds. That is the moment this course is designed to prevent. My name is Jess Todfeld, and I was a TV producer on the national level here in the U.S. at ABC, NBC, and Fox. After leaving television to start my consulting and media training firm, Success in Media, I've spent the last 20 years working with media clients across streaming platforms, traditional broadcasters, publishers, and entertainment studios. I've seen firsthand how industry fluency opens doors and how the absence of it closes them permanently. Welcome to Core Foundations of Media. Throughout this course, you will build practical knowledge you can apply immediately. Specifically, you will be able to speak the language of media accurately, from average revenue per user, ARPU, and cost per mille, the Latin word for thousand, CPM, to windowing and first-party data. between sub-segments, understand business models, and interpret key performance indicators like subscriber churn, customer acquisition cost, CAC, and engagement metrics. Navigate regulatory conversations without misrepresenting compliance requirements. Connect industry knowledge directly to consulting opportunity areas where you create measurable client value. I am genuinely looking forward to walking through this with you, so let us dive in and build the foundation that you need to become a trusted advisor in media engagements.

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