I'm raising an issue that appears to be affecting Pokémon sellers across Amazon, particularly those selling older, discontinued, and out-of-print products.
Nearly all of my Pokémon listings have been deactivated due to "Potential High Pricing Errors," despite many of these products being legitimately priced according to their current market value.
The fundamental problem appears to be that Amazon's automated pricing system is failing to account for the collectible nature of Pokémon products.
Many older Pokémon sets are no longer manufactured, have limited availability, and have appreciated significantly in value. A booster box or collection that originally retailed for $50 now legitimately sells for several hundred dollars.
If Amazon's pricing algorithms are relying on outdated retail prices, historical selling prices, or irrelevant external pricing data, they are fundamentally misrepresenting the current market value of these products.
This is not price gouging. This is how the collectibles market works.
What's particularly concerning is that this doesn't appear to be an isolated issue. Other Pokémon sellers have reported widespread listing deactivations, suggesting a broader problem with Amazon's automated pricing enforcement.
At this point, the issue is making it increasingly difficult, if not impossible, to sell legitimate collectible inventory on Amazon.
I'm asking an Amazon Community Manager or someone from the Pricing Health team to investigate and address the following:
Is Amazon aware of widespread high pricing errors affecting Pokémon listings, particularly older and out-of-print products?
- How does Amazon determine fair market value for discontinued collectibles? Are original retail prices or historical selling prices being used as reference points?
- Is there a mechanism for correcting inaccurate reference prices across multiple ASINs, rather than requiring sellers to appeal each listing individually?
- Can this issue be escalated to the appropriate technical team for investigation into whether the pricing algorithm is incorrectly flagging collectible products?
I'm also encouraging other Pokémon sellers experiencing this issue to respond to this thread. If enough sellers are being affected, Amazon needs to recognize this as a systemic problem rather than a series of isolated pricing violations.
Amazon moderators: Please provide a substantive response and escalate this issue to the team responsible for automated pricing enforcement. Generic instructions to lower prices or review Pricing Health do not address the underlying problem.
We need a solution that recognizes the legitimate secondary-market value of discontinued and collectible products, rather than penalizing sellers for pricing inventory at its actual market value.