Ipsos

How are the foundations of brand success evolving in a world shaped by rapid tech change and global uncertainty? As AI accelerates the attention economy, human trust has become the rarest, and most powerful, differentiator for brands. Join the next Ipsos KEYS webinar to explore the latest insights on building brand trust today. We will be sharing new analysis and reflections from the Cannes Lions Festival of Creativity, alongside award-winning Ipsos research. On the agenda: ▪️ Trust in an AI-driven world ▪️ The future of retail media ▪️ The “Brand America” paradox ▪️ Unlocking growth in African markets 🎙 Speakers: Arnaud Debia, Pedr Howard, Mallory Newall, Catherine Burton Register now!

Football, AI, mental health…   The latest Ipsos Update brings together new research from around the world, highlighting the forces reshaping societies, markets and behaviours.    This edition explores:  ▪️A World Cup defined by both excitement and tension  ▪️ Shifting attitudes on LGBT+ issues and emerging “wokelash” dynamics  ▪️A global relationship with AI marked by uncertainty, not rejection  ▪️Digital twins accelerating innovation and concept testing  ▪️Mental health awareness rising, while wellbeing declines    And more...    Check out the comments box to explore the full report.

🌈 Understanding change in public attitudes toward LGBT+ issues The Ipsos LBGT+ Pride Report 2026, covering 26 countries, provides a detailed view of how attitudes continue to evolve globally. While some indicators point to gradual progress, the results also show increasing complexity and diversity of opinion across regions and generations. These findings highlight a broader reality: societal change is uneven, and understanding it requires continuous, comparative measurement. 👉 Check out the comments box to download the full report.

Unveil the trends and opportunities that elevate your Customer Experience   70% of customers choose brands based on the expectation of good experience. Are you delivering on that promise? In a world where over half of customer interactions are either negative or forgettable, understanding what truly drives loyalty has never been more critical. Ipsos’ CX Global Insights 2026 draws on 85,000+ interviews across 23 countries and 16 sectors to reveal how leading brands are closing the gap between customer expectations and reality. This year's edition introduces new dimensions, including AI delegation readiness and enhanced complaint resolution analysis, giving you the insights you need to make smarter decisions and demonstrate a clear Return on CX Investment (ROCXI).   Join our Ipsos experts for the global launch of CX Global Insights 2026, the most comprehensive customer experience benchmark on the market.   What You’ll Walk Away With • Global benchmarks: Get comparable insights across industries and markets • Forces of CX: Explore the key drivers that shape customer relationships and learn how to leverage them for optimal impact • AI Delegation: Understand if your customers are ready to let AI act on their behalf • Actionable strategies: Prioritise improvements that drive real business impact   🔗Register today! We look forward to seeing you there!

What is AI saying about your brand right now?   Introducing Ipsos Synthesio AI Visibility, an augmented offering created in collaboration with MentionLab. After more than a year of successful client programs and close collaboration behind the scenes, we’re excited to officially bring this capability to market.   As AI becomes a key discovery layer, brand visibility is no longer just about search rankings, it’s about how, where, and if you appear in AI-generated answers.   With Ipsos Synthesio AI Visibility, brands can: ▪️ Track their presence across AI responses ▪️ Understand what drives visibility in their category ▪️ Benchmark against competitors ▪️ Strengthen their brand intelligence in an AI-first world Check the comments box to learn more or request a demo. Germain Deflandre, Gilles Bindels, Thierry Lalande, François Thiebaut

Football World Cup: The knockout stages are about to begin! To stay up to date with the social media buzz surrounding this global event — and to track live conversations, trending topics, and shifts in sentiment — there is only one place to go: the Ipsos Synthesio World Cup Social Dashboard and its accompanying newsletter. Following the first edition below, which captured the initial tournament excitement, the second edition is now available. This week’s highlights include everything from the Messi vs. Ronaldo discussion to Norway’s viral “Viking Row” celebration — along with plenty of other insights. Receive weekly wrap-up reports directly in your inbox throughout the World Cup  🔗 https://lnkd.in/eyTP7Mnt

Speaking at the RTL AdAlliance Ipsos Lounge at Cannes this week, Roblox’s Allison McDuffee and Ipsos’ Pedr Howard share their thoughts on how immersive platforms are reshaping culture, attention, and brand relevance for the next generation. If you want to connect with Gen Alpha and Gen Z, here’s what matters now: 👉 𝐏𝐚𝐫𝐭𝐢𝐜𝐢𝐩𝐚𝐭𝐢𝐨𝐧 > 𝐂𝐨𝐧𝐬𝐮𝐦𝐩𝐭𝐢𝐨𝐧: Younger generations don't just watch culture; they want to shape, build, and interact with it. 👉 𝐈𝐦𝐦𝐞𝐫𝐬𝐢𝐯𝐞 𝐀𝐜𝐜𝐞𝐬𝐬: Virtual spaces aren’t replacing real-life events - they are democratising them. 👉 𝐃𝐢𝐭𝐜𝐡 𝐭𝐡𝐞 𝐁𝐫𝐚𝐧𝐝 𝐄𝐠𝐨: The brands that win - trust the community, move fast, and embrace flexibility. ▶️Want to hear how brands are turning everything from music festivals to immersive gaming into major wins? Check out the video interview below! 👇🏼 Didn't have a chance to watch our Cannes videos? Find the link in the comments to view them on our YouTube channel.

⚽ 59% of Americans say attending a World Cup game is too expensive. Only 2% believe it is affordable. That is just one of the critical data points in the Ipsos' latest edition of Know the New America and Beyond. As global excitement collides with harsh economic realities, we are tracking how consumers, and the rest of the world, are navigating this uncertain environment. Here is what the data tells us this month: 🔹 Consumer Confidence: America’s confidence in the economy just hit a painful benchmark. The LSEG/Ipsos Primary Consumer Sentiment Index dropped to 49.1, the lowest since December 2020. 🔹 Shopping Habits: Half of Americans (48%) are now paying closer attention to the per-unit cost of food rather than the total cost. 🔹 Global Fandom: Despite the costs, the global spirit remains strong. 41% of Americans say there are other countries they enjoy rooting for besides the U.S. And more, highlighting localized insights from Australia, the UK, India, Germany, and Canada. Get the full picture in our latest newsletter.

Direct from the RTL AdAlliance stage at Cannes, Sir John Hegarty, Co-Founder of The Business of Creativity, and Ipsos’ Adam Sheridan spotlight the key takeaways from their talk on “The Power of Storytelling in Creative Effectiveness.”   Drawing on Ipsos data that shows that ads built on storytelling are twice as effective, yet only half of ads tell a relatable story, they explore why so many brands have lost this essential craft.   As advertisers battle for attention and connection, they reveal why rediscovering the art of storytelling needs to be a core creative discipline. ▶️ Tune in to discover why storytelling is the engine of creative effectiveness. Check out the comments box to watch the full talk.

🎥 LinkedIn live event alert!   Storytelling has the power to shape perceptions, drive memorability, and inspire action. Yet only half of today's ads attempt to tell a story, despite Ipsos Creative Excellence effectiveness data showing it can be up to 3x more effective in generating memorability and behaviour change.   Join us on Thursday June 25th at 2:00pm for an exclusive LinkedIn live session from Cannes: The Power of Storytelling in Creative Effectiveness .     Ipsos' Shaun Dix and Adam Sheridan, author of MISFITS: How creativity sparks brand growth, will take part in an insightful panel discussion exploring why storytelling remains one of the most powerful tools available to marketers, and why so many brands still fail to harness its full potential.   Don't miss this conversation on the state of creativity in our industry and how marketers can become more effective storytellers.   Speakers: 🗣️ Sir John Hegarty, Co-Founder of The Business of Creativity 🗣️ Lucinda Barlow, International CMO at Uber 🗣️ Shaun Dix, Global Head of Creative Excellence at Ipsos 🗣️ Adam Sheridan, Service Director, Creative Evaluation at Ipsos 📍 RTL AdAlliance Beach #IpsosAtCannes2026