ABC UK

Our latest Media Buyer Research highlights the importance of independently audited data, showing an 11% increase in buyers saying they use ABC data. Our data supports buyers across trust, planning and investment – swipe through to find out how and find all our results via the link in comment. #trustinmedia

Retail media continues to mature, and with that comes a growing demand for trusted, transparent and comparable measurement. We're delighted to have independently audited Nectar360, as it becomes the first UK Retail Media Network to achieve IAB Europe Retail Media Certification. This is an important achievement for Nectar360 and a positive step for the wider UK retail media market, supporting greater consistency in measurement and giving advertisers and agencies clearer confidence in how performance is defined, reported and compared. Congratulations to the Nectar360 team on achieving certification, and to IAB Europe for developing the standards and certification programme that are bringing greater transparency and consistency to retail media measurement. Read more here: https://lnkd.in/e5wTMp3U #RetailMedia #CommerceMedia #Measurement #Transparency #DigitalAdvertising #IABEurope #trustinmedia

And we can assure you, you’ll be in safe hands!

Did you know we’ve been delivering COUNTER Metrics audits since 2006? Swipe to find out how COUNTER has been supporting the knowledge community for over 20 years!

In a media landscape overflowing with data, the challenge isn't access to information, it's knowing which signals to trust. The IPA's latest Signals in the Noise paper highlights a growing industry challenge: as measurement becomes increasingly fragmented, advertisers need confidence that they're making decisions based on transparent, comparable and independent evidence. That's why Joint Industry Committees remain so important. JICs were created to provide a common currency for audience measurement, built on transparency, objectivity and independence. Those principles are just as relevant today as they were when the industry first came together to establish them. Because effective planning doesn't just depend on better models, it depends on better inputs. As the report reminds us: "invest with confidence, not faith." Read more here: https://lnkd.in/ebty-xpH #Measurement #MediaMeasurement #Effectiveness #AdvertisingEffectiveness #AudienceMeasurement #JIC #MediaPlanning #Trustinmedia

Trust, transparency and control are more valuable to protect in today’s digital advertising ecosystem than ever before. In our latest blog, Simon Redlich explores why alignment with industry standards is moving from best practice to expectation, and why independent validation continues to matter. Read the full article via the link in the comments 👇

Business Media offers more than reach for advertisers. Specialist titles provide relevant context and engaged audiences with content chosen based on industry, interest and role. Swipe to find out more about why business media should be on your media plan 👉 #trustinmedia

Knowing your decision is supported by validated data is essential to confident trading. Our buyer research shows how agencies depend on independently audited data to determine buying and planning. The full results from our latest Media Buyer Research can be discovered via the link in comments 👇 #trustinmedia #abcbbuyerresearch

As investment in retail media grows, so do the questions around consistency, transparency and trust. We spoke with Olivia McCullagh at IAB UK about: • Why Retail Media is now part of the Gold Standard • The role of independent auditing • What advertisers and agencies need from Retail Media Networks next • How shared standards will help the market scale An important conversation for anyone working across retail media, measurement or digital advertising. Full interview below 👇 #trustinmedia #retailmedia #iabuk

We’re proud to partner with RetailX Events MediaX Europe! On the 14th May, join over 800 industry leaders at The Commerce Media Festival 2026 and be part of the conversation shaping the future in this exciting sector. Secure your pass today 👉 https://lnkd.in/e-btvPcm