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Marketing To Billions Of World Cup Fans: Lessons From Lay’s
Also in the Forbes CMO newsletter: NBCUniversal will spin off, international soccer fans bolster American pride, introducing the World’s Most Influential CMOs.
The 2026 Forbes World’s Most Influential CMOs List
The Forbes' World's Most Influential CMOs 2026 list recognizes chief marketers whose approach to driving growth is charting new paths. See who made the list.
The Forbes CMO Hall Of Fame 2026
The 2026 Forbes CMO Hall of Fame marks our fifth annual class—a cohort defined not by the metrics of a single campaign or business cycle, but by an enduring influence that shapes the global practice of marketing itself.
2026 CMOs To Watch
Forbes’ World's Most Influential CMOs list highlights the industry’s top performers. Our CMO Hall of Fame honors those who have made the list five times. But how about those knocking at the door?
Marketing Trends In Motion: How 2026’s Top CMOs Are Driving Influence
From AI adoption to real-time brand management, the CMOs topping Forbes’s 2026 list share one defining trait: they treat influence not as a goal, but as an outcome of doing everything else right.
The Forbes CMO Hall Of Fame Through The Years
The 2025 Forbes CMO Hall of Fame inductees represent the 4th class since creating the Forbes CMO Hall of Fame in 2022 to mark the 10th anniversary of the Forbes World’...
The Social Media Stars Reshaping Mainstream Media
Also in the Forbes CMO newsletter: What we know about ChatGPT’s deal with Getty Images, Meta’s new AI glasses, a look behind Dhar Mann’s YouTube empire and more.
Cleaning Up The Murky Window Into B2B Marketing
Also in the Forbes CMO Newsletter: Changing website strategy as AI agents come out in full force, World Cup gets attention in the U.S. (as well as around the world).
Gaining Visibility In The AI Search Era
Also in the Forbes CMO Newsletter: Shoppers like help from AI, but prefer to stay in control; Patagonia’s trademark battle against a climate activist drag queen.
Why Big Brands Are Behind In Creator Marketing
Also in the Forbes CMO Newsletter: Nonalcoholic beverage brands set to score at World Cup, Target uses wellness to get its groove back, good night to late night?
