Name: How Salesforce Uses Data 360 to Power Apps, Data & Agents
Start: 2026-05-13T14:12:00Z
End: 2026-05-13T14:12:47.000Z
Location: BrightTALK

Salesforce is the global leader in customer relationship management (CRM), bringing companies closer to their customers in the digital age. Founded in 1999, Salesforce enables companies of every size and industry to take advantage of powerful technologies—cloud, mobile, social, internet of things, and artificial intelligence—to connect to their customers in a whole new way. The Salesforce Customer Success Platform includes industry-leading services spanning sales, service, marketing, commerce, communities, collaboration and industries, all on a single trusted cloud platform. Salesforce will power more than 2 trillion B2B and B2C transactions this year for more than 150,000 companies and millions of Trailblazers--the individuals and their organizations who are using Salesforce to drive innovation, grow their careers and transform their businesses. Salesforce is committed to a set of core values--trust, growth, innovation, and equality of every human being. The company is ranked #1 on Fortune’s World's Best Workplaces list, and Forbes has ranked the company one of the world's most innovative companies for eight years in a row. For information, please visit www.salesforce.com.

KI kann kein Loch im Dach reparieren – im Field Service brauchen wir nach wie vor unsere Menschen. Doch genau diese Menschen sind frustriert: Sie jonglieren mit Anrufen, fehlenden Teilen und unvorhergesehenen Problemen – oft allein vor Ort. Mobile Mitarbeiter:innen verlieren fast einen ganzen Arbeitstag pro Woche durch administrative Aufgaben. Und es sind nicht nur die Techniker:innen: Auch Disponenten, Planer:innen und Asset Manager sind überlastet – zu viele Serviceanfragen, zu wenig Transparenz, zu langsame Unterstützung.

Wir verlangen von unseren Teams Außerordentliches – mit Systemen, die sie ausbremsen statt zu unterstützen. Das Ergebnis: Burnout, Verzögerungen, verpasste SLAs. Nicht weil es den Menschen an Einsatz fehlt, sondern weil die Systeme nicht für sie gebaut wurden.

Erfahren Sie in diesem Webinar, wie Sie Ihr mobiles Workforce-Team befähigen, kritische Services schneller, smarter und in größerem Maßstab zu liefern:
<ul>
<li>Customer Experience – proaktive Kommunikation entlang der gesamten Service Journey</li>
<li>Work & Asset Management – Arbeitsaufträge, Crews, Kundenanlagen und Betriebsmittel im Griff</li>
<li>Scheduling & Dispatching – die perfekte Tagesplanung, das ultimative Tetris der Einsatzsteuerung gelöst</li>
<li>Mobile Workforce – die entscheidenden Tools für eine erfolgreiche Ersterledigung vor Ort</li>
<li>Operational Excellence – Produktivitätseinblicke für Führungskräfte mit Tableau und Data Cloud</li>
</ul>

So skalieren Sie Field Service und Operations mit Agentforce

Möchten Sie erfahren, wie Ihr Vertriebsteam mit weniger Aufwand mehr Umsatz erzielen kann?

Indem Sie es von Anfang an für den Erfolg vorbereiten und während des gesamten Verkaufszyklus bis zum Zahlungstag unterstützen.

Mit der Sales Performance Management (SPM) Suite von Salesforce aktivieren Sie Ihr Team von der Planung bis zur Abrechnung. Dank nahtlos ins CRM integrierter Vertriebsleistungsfunktionen entsteht ein positiver Kreislauf, der Planung und Ausführung im Vertrieb miteinander verbindet und kontinuierlich verbessert.

Erfahren Sie, wie Salesforce Ihnen helfen kann:
<ul>
<li>Intelligente Verkaufsregionen mit KI zu erstellen, um Potenzial und Reichweite auszubalancieren</li>
<li>Lücken im Plan gezielt mit kleinen, umsetzbaren Schulungen für Verkäufer:innen zu schließen</li>
<li>Die tägliche Priorisierung von Konten und die Kundenbindung zu beschleunigen</li>
<li>Verkäufer:innen zu incentivieren und die Markteinführungsstrategie mit den Unternehmenszielen in Einklang zu bringen</li>
</ul>

Startbereit für 2026: Umsatzwachstum gezielt erreichen

AI-powered search is transforming how consumers discover and shop online. Large Language Models (LLMs) like ChatGPT, Gemini, Perplexity, and Claude are driving unprecedented traffic to e-commerce sites—with 119% year-over-year growth and conversion rates up to 700% higher than social media channels. Users spend 38% more time on pages they discover through AI assistants, making LLM optimisation a critical competitive advantage for retailers.



In this webinar, you'll learn how to prepare your e-commerce site to capitalise on this fundamental shift in consumer behaviour. We'll explore:
<ul>
<li>The rise of LLM-driven traffic and its impact on e-commerce performance</li>
<li>The findings from academic research on e-Commerce GEO from Vivek Farias, CTO & Co-Founder of Cimulate</li>
<li>How user behaviour differs between traditional search engines and AI assistants</li>
<li>Proven strategies to optimise your site structure, content, and metadata for LLM discoverability</li>
<li>Real-world examples of brands successfully capturing high-intent AI-driven traffic</li>
<li>Actionable next steps to implement LLM optimisation and stay ahead of the curve</li>
</ul>
Whether you're just beginning to explore AI search optimisation or looking to refine your existing strategy, this session will equip you with the insights and tactics you need to ensure your products are discoverable in the age of AI-powered commerce.

Optimise Your E-commerce Site for LLM Traffic: Breaking Down Academic Research and Practical Strategies

Most organisations have the data they need to drive revenue—but it’s fragmented across systems, inaccessible to the teams who need it, and too slow to act on when it matters most. As the agentic enterprise becomes a reality, the cost of that disconnect is only accelerating.

FedEx tackled this head-on by unifying sales, shipping, and digital data in real time—unlocking more than 2,000% ROI. Heathrow brought together 23 million customer records into a single, actionable foundation directly tied to revenue outcomes. Both did it with Salesforce Data 360, creating the kind of unified, trusted data layer that modern enterprises—and AI agents—depend on.

In this fireside chat, go beyond the headlines to hear how they made it happen: the strategy, the challenges, and the decisions that turned data into measurable business impact.

If your data strategy needs to prove itself in revenue, this is a conversation you won’t want to miss.

Stranded Data, Missed Revenue: How FedEx and Heathrow Turned Customer Data into Measurable Business Impact

Everyone wants to vibe code, but nobody wants to vibe operate; Agentforce Studio can help. Discover how you can build, manage, deploy, and continuously optimise your AI agents... all in one space.

Join this webinar to learn about Agentforce Studio’s latest innovations and use cases.

In this webinar, you will learn how to:
<ul>
<li>Produce more consistent agent responses with Agent Script</li>
<li>Deploy your agents with confidence with Agentforce Testing Center</li>
<li>Measure and manage agents at scale with Agentforce Observability</li>
</ul>

What’s New with Agentforce Studio

The mandate for the modern marketer has shifted from managing campaigns to orchestrating end-to-end customer journeys. To thrive in this new landscape, brands must move beyond static data to real-time action and seamless cross-functional collaboration.

Join us for a deep dive into the next generation of the agentic marketing strategy. We will explore how to leverage Agentforce to build a scalable plan that bridges the gap between marketing and the wider organisation, ensuring every touchpoint - regardless of department - contributes to a continuous, frictionless customer journey.

The New Marketing Blueprint: Orchestrating Connected Experiences with Agentforce

AI-powered search is transforming how consumers discover and shop online. Large Language Models (LLMs) like ChatGPT, Gemini, Perplexity, and Claude are driving unprecedented traffic to ecommerce sites—with 119% year-over-year growth and conversion rates up to 700% higher than social media channels. Users spend 38% more time on pages they discover through AI assistants, making LLM optimisation a critical competitive advantage for retailers.


In this webinar, you'll learn how to prepare your ecommerce site to capitalise on this fundamental shift in consumer behaviour. We'll explore:
<ul>
<li>The rise of LLM-driven traffic and its impact on ecommerce performance</li>
<li>The findings from academic research on eCommerce GEO from Vivek Farias, CTO & Co-Founder of Cimulate</li>
<li>How user behaviour differs between traditional search engines and AI assistants</li>
<li>Proven strategies to optimise your site structure, content, and metadata for LLM discoverability</li>
<li>Real-world examples of brands successfully capturing high-intent AI-driven traffic</li>
<li>Actionable next steps to implement LLM optimisation and stay ahead of the curve</li>
</ul>
Whether you're just beginning to explore AI search optimisation or looking to refine your existing strategy, this session will equip you with the insights and tactics you need to ensure your products are discoverable in the age of AI-powered commerce.

In EMEA, organisations are sitting on vast amounts of data—yet too often that data fails to deliver the trusted, timely insights needed to guide business outcomes. While many leaders describe their organisations as “data-driven,” technical teams tell a different story: nearly two-thirds of data and analytics leaders say their companies struggle to use data to drive business priorities, revealing a persistent gap between aspiration and impact.

This disconnect is compounded by regional concerns around data quality, governance, and insight generation—with less than half of business leaders globally saying they can reliably generate timely insights from their data.

So what if you could break through these barriers and truly unlock your organisation’s data potential — turning complexity into clarity, and insights into action?

Join us to explore how Tableau’s AI-powered analytics can help EMEA organisations:
<ul>
<li>Accelerate every stage of analysis with the AI capabilities built into Tableau Cloud and Tableau Server — equipping teams to generate trusted insights faster and more confidently.</li>
<li>Scale data-driven decisions across your business with Tableau Next and its suite of agentic analytics capabilities — designed to deploy intelligent analytics agents that work 24/7 to surface context-rich insights where and when teams need them.</li>
<li>Embed trusted analytics into your custom AI ecosystems using Tableau’s Model Context Protocol (MCP) — enabling secure, scalable integration of Tableau insights into bespoke AI agents and applications.</li>
</ul>
By the end of this session, you’ll gain a practical understanding of what it means to become an agentic enterprise — and the first steps your organisation can take to harness data as an engine for growth, innovation, and competitive advantage across EMEA.

Smarter Analytics: Go From Data to Decisions Faster With Tableau

What if you could stop chasing down information and let it come to you? What if your workday wasn't about keeping up, but staying ahead?

Most teams waste hours every day hunting for updates, switching between systems, and trying to figure out what matters. It's exhausting, reactive, and unsustainable. That's the "always on" trap: constantly reacting, rarely in control.

Slackbot changes that. As your personalised AI assistant, it learns how you work, what you care about, and what you need to know—then surfaces the right information at the right time. It adapts to your priorities, keeps you connected to critical updates, business systems, Salesforce data, and helps you stay in control without the constant noise. It's AI that adapts to how you work, helping you move from reactive to productive.

Join this on-demand webinar to see how Slackbot helps teams work smarter:
<ul>
<li>Get a truly personalised experience—AI that understands your role, your workflows, and your priorities</li>
<li>Stay ahead without the overwhelm—surface what matters most, when it matters most</li>
<li>Access Salesforce information instantly without leaving your workspace</li>
<li>Reclaim hours in your day for the high-impact work that drives results</li>
<li>Move from "always on" to always productive with AI built around how you work</li>
</ul>

Work Like the Future: Meet Slackbot, Your Personalised AI Assistant

Do you want to learn how can your sales team drive more revenue with less effort?

By setting them up for success from day one and supporting them throughout your sales cycle until payday.

With Salesforce’s Sales Performance Management (SPM) Suite, you can activate your team from planning to paycheck. When critical sales performance functions are native in CRM, you develop a virtuous cycle that connects and elevates planning and seller execution.

Come hear how Salesforce can help you to:
<ul>
<li>Build smart territories with AI to balance potential and reach</li>
<li>Address gaps to plan with targeted, bite-sized seller enablement</li>
<li>Accelerate day-to-day account prioritization and customer engagement</li>
<li>Incentivise sellers and align go-to-market strategy with company goals</li>
</ul>

Ready, Set, Sell: How to Deliver Revenue Growth in 2026

Building AI shouldn’t mean starting from scratch or risking your production data.

Join this on-demand webinar to learn how your organisation can move past common headaches like broken release processes and technical debt. Our product experts will show you how the Agentforce 360 Platform puts your existing workflows to work so you can ship finished, secure products faster.

Sign up now if you want to:
<ul>
<li>Track your work, avoid code conflicts, and move changes across your pipeline with clicks with DevOps Center</li>
<li>Turn simple conversations into functioning apps with Agentforce Vibes</li>
<li>Build and test in secure environments without risking your actual production records with Sandboxes</li>
<li>Check how your apps handle peak traffic and heavy workloads before they reach your customers with Scale Test</li>
</ul>

Salesforce Developer Tools to Ship Apps and Agents

The shift from traditional digital transformation to the “Agentic Enterprise” is a fundamental architectural evolution.

While legacy enterprises are defined by hardcoded workflows, disconnected data, and reactive systems, the Agentic Enterprise is powered by systems that learn, reason, and scale through on-demand digital labour.

Join this on-demand webinar to learn how your organisation can manage and govern AI agents across your applications and build the data foundation for them to operate with trusted context across the enterprise.

Build and Govern the Agentic Enterprise With MuleSoft and Informatica

With 1.5 billion global shoppers now starting their journeys earlier and demanding more value, traditional retail strategies are no longer enough. Join us in this webinar as we cover key trends coming off the back of the 2025 holiday season, hear best practices from Commerce Trailblazer Elaine Bagshaw, Salesforce Platform Owner at Curry's and walk through your Month-by-Month Peak Readiness Checklist—a proven framework used by global leaders to stress-test systems, forecast demand, and dominate the peak shopping season to turn traffic into permanent loyalty and revenue.

Sign up now if you want to:
<ul>
<li>Scale Through Digital Labour: During 2025 Cyber Week, 68 billion AI-product recommendations were delivered by the Salesforce platform.</li>
<li>Learn how to deploy AI Agents that provide 24/7 personalized service and product discovery, scaling your capacity to capture more revenue without increasing overhead.</li>
<li>Deliver Seamless Customer Experiences That Boost Conversion: Organizations that leverage unified customer profiles see up to a 2x increase in repeat purchase rates, as they can deliver hyper-relevant promotions, product recommendations, customer service and real-time inventory visibility that builds long-term revenue.</li>
<li>Bulletproof Your Infrastructure for Zero-Downtime: A one-second of downtime can cost millions during a peak surge. </li>
<li>Learn to identify and eliminate hidden technical bottlenecks before they impact your bottom line. We'll cover the essentials of minimizing API latency, securing third-party integrations, and optimizing your checkout flow to ensure stability of your platform's performance during peak season.</li>
</ul>
Don’t just survive the holiday rush—command it by leveraging a unified commerce strategy to transform these best practices and insights into your most profitable season yet.

Command the Peak: The 2026 Holiday Readiness Masterclass

Are your service teams stuck in a state of "break-fix"?

Most service teams are trapped in a reactive loop, scrambling to solve problems only after a customer complains. It's an expensive, exhausting model that fails to meet modern expectations—where 83% of customers now expect you to anticipate their needs, not just respond to them.

The future of service isn't about answering more tickets faster; it's about preventing them entirely. In this webinar, see how leading service organisations use data signals and AI to detect issues early and reach out automatically.

You will see how shifting from static self-service to dynamic, agentic experiences can transform your cost center into a driver of loyalty and growth.

Register now for this on-demand webinar to learn:
<ul>
<li>Why the "reactive reality" is costing you customers and how to pivot to a predictive model.</li>
<li>How to use data from across your business to trigger automated, personalized outreach before the phone rings.</li>
<li>What role next-generation voice AI plays in handling complex, global conversations at scale without losing the human touch.</li>
</ul>

Stop Problems Before They Happen: The Shift to Proactive, AI-Driven Service

Join this on-demand webinar to discover how Salesforce transformed its Customer 360, Marketing, and Sales automations with the power of Data 360’s Cloud Data Platform (CDP) capabilities, Agentforce and automation. Learn about our challenges, results, and CDP best practices.

Sign up now if you want to.....
<ul>
<li>Unlock the Power of Data: Learn how we use our own platform to unlock millions of profiles and billions of signals to tailor every customer interaction, driving a faster pipeline, smarter sales, and scalable marketing.</li>
<li>Maximise Your ROI: Get inspired by a real-world success story of how automation with Agentforce cuts lead response times and boosts ROI across campaigns.</li>
</ul>
Don't miss out on this opportunity to learn how we are becoming an Agentic Enterprise!

How Salesforce Uses Data 360 to Power Apps, Data & Agents

Cloud Data

The sales management community on BrightTALK is made up of thousands of sales management professionals. Learn about sales training ideas and techniques while improving pipeline development strategies. Join the conversation by participating in live sales development and management webinars and round tables.

Sales Strategy

Get powerful insights on how to best serve today's customers. If you want to create a successful customer experience today, you will have to appeal to the need for “alone together” time. Millennials, Gen X, Boomers or Silent Generation all look for shared but individual experiences.

Customer Experience

Get powerful sales management insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on the sales strategies that are generating record-breaking booking, revenue and retention numbers.

Sales

The sales community on BrightTALK brings together thousands of engaged sales professionals. Learn about careers in IT sales and marketing, sales techniques and selling strategies. Join the discussion by participating in on-demand and live sales webinars and summits with leaders in the sales industry.

Get powerful insights to run your business. CEOs, CFOs, CMOs, COOs, CTOs and CIOs are among the leaders in this community who connect with peers and experts to grow their businesses.

CxO Strategy

Get powerful operations insights for your business. Connect with experts and colleagues to get the most up-to-date knowledge on which systems and processes are driving operational efficiency, maximizing value and customer success.

Operations

In the business management community, commercial experts will be sharing webinars and videos on an array of subjects. From sales and marketing, to finance, productivity and growth, this content will help you stay up-to-date with the current economic environment and provide timely management insight to drive business growth.

How Salesforce Uses Data 360 to Power Apps, Data & Agents

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Salesforce EMEA

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