Another clue as to the film's seriousness which I ought to have picked up on is that the film is directed (and principally written) by the ever-busy Michael Winterbottom, whose films always have a distinct social dimension - and whose '24 hour Party People' of 2002 - also starring Coogan, was particularly well received.
The film's main thrust is the organising of a lavish, historic Roman-style celebration (in Greece!) by McCreadie himself for his upcoming 60th birthday - including the presence of an actual lion for a mock gladiatorial scene! There's a succession of arguments and squabbles with native workers regarding the arrangements, little of which is going according to plan. Also present, in the agreeable person of David Mitchell, is his hovering presence as a journalist assigned to write McCreadie's biography. Mitchell is constantly foiled, fobbed off and frustrated in his attempts to garner info on his subject and his past life (there are a number of flashbacks to the young McCreadie at Uni in his early days of cheating others for monetary gain). Unfortunately this is a thankless role for Mitchell and, although I do like him a lot on TV, his rare film presence here in a superfluous part seems to be latched on to give him something to do, a character which could just as well have been dispensed with altogether.
A number of celebrity cameos appear, mainly in the film's second half, though apart from Stephen Fry (very briefly) I wasn't sure if they were the actual individuals or were lookalikes - possibly all the latter, I suspect.
Just before the film's closing credits a number of captions appear which spell out the continued exploitation of (mainly) women in Asian countries, an aspect which is, seemingly in connivance even now with big fashion chains. It all made me feel a bit guilty at having watched the film waiting for the 'funny' lines, which was the principal reason of my going in the first place. Had I watched the film with less rose-tinted expectations my view of the entire film could well have been more considered and reflective. Nevertheless I feel I should rate 'Greed' in terms of the moderate entertainment value I derived from it, though which might otherwise have been higher............5.5.
(IMDb.......5.8 - Rott.Toms (critics only).....58% ).


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