Similarly ranked sites
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2
instagram.com3
4
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facebook.com
VS. October 2023
facebook.com
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Global Rank
#3
Showing Similarweb estimated data.
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Reflect your success
Verify your website's traffic and engagement metrics by connecting to Google Analytics
Total Visits
16.7B
Bounce Rate
31.27%
Pages per Visit
9.03
Avg Visit Duration
00:10:35
- Company
- Year Founded
- 2004
- Employees
- > 10001
- HQ
- United States, California, Menlo Park
- Annual Revenue
- > $1B
facebook.com Ranking by Traffic
Website ranking helps evaluate the value of a business. Over the last three months, facebook.com's global ranking has not changed.
instagram.comfacebook.com Traffic & Engagement Analysis
facebook.com's traffic has increased by 2.38% compared to last month (Desktop). Click below to reveal how well facebook.com meets visitor expectations and captures their interest.
Showing Similarweb estimated data. Publicly validate your site’s metrics by connecting your GA4
Total Visits
16.7B
Last Month Change
2.38%
Bounce Rate
31.27%
Pages per Visit
9.03
Avg Visit Duration
00:10:35
Total Visits Last 3 Months
Compare facebook.com to:
facebook.com Web Traffic by Country
Which countries sent the most traffic to facebook.com lately? Where is their core audience from? Last month United States was the top country sending desktop traffic to facebook.com - click below to discover all countries
Top Countries
United States
22.56%2.57%
Vietnam
5.12%3.21%
Philippines
4.2%4.46%
Poland
4.14%3.87%
United Kingdom
3.61%1.06%
Others
60.37%
facebook.com Website Traffic Demographics
Audience composition can reveal a site's current market share across various audiences. facebook.com's audience is 53.73% male and 46.27% female. The largest age group of visitors are 25 - 34 year olds.
Age Distribution
Gender Distribution
- Female46.27%
- Male53.73%
facebook.com Competitors & Similar Sites
Reveal facebook.com top alternatives and find potential or emerging competitors. twitter.com is the website with the highest similarity score to facebook.com. Find out why - Click here to Analyze all competitors
Site
Affinity
Monthly visits
Category
Category rank
instagram.com87%6.7BComputers Electronics and Technology > Social Media Networks#2Analyze instagram.comCompare to instagram.comfacebook.com Top Traffic Sources
The top traffic source to facebook.com is Direct traffic, driving 82.66% of desktop visits last month, and Organic Search is the 2nd with 12.04% of traffic. The most underutilized channel is Display. Drill down into the main traffic drivers in each channel below
Marketing Channels Distribution
Referrals
Industry benchmark?
facebook.com Top Keywords by Traffic Share
See the list of top keywords driving organic traffic to facebook.com (Desktop, worldwide)
Organic vs. Paid
Organic99.24%
Paid0.76%
Top Keywords
facebook115.6MVOL: 246,748,990$0.35fb20.8MVOL: 32,577,200$0.20facebook login5.8MVOL: 18,024,940$0.45facebook marketplace5.6MVOL: 7,854,380$1.79face3.2MVOL: 4,683,390$0.3018.6K OthersSee more
Total Keywords18.6K
Referral Web Traffic to facebook.com
The top referral sites sending desktop traffic to facebook.com.
Category Distribution
News & Media Publishers
12%Search Engines
11.84%Video Games Consoles and Accessories
11.67%Social Media Networks
5.34%Marketplace
5.14%Other
54.01%Top Referrals
Display Advertising Traffic to facebook.com
Analysis of the top publishers sending traffic to facebook.com. Currently, there are 958 publishers referring visitors.
Top Publishers
Start a trial46.64%Start a trial4.65%
poki.com2.08%
luatminhkhue.vn1.3%
zaloweb.me1%953 Others44.33%See all
Publishers958
Ad Networks90
Recently Seen Display Ads
Active Days
1465
Size
300x250
Active Days
1353
Size
728x90
Active Days
1310
Size
728x90
See more display ads with a free trial
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Social Media Traffic to facebook.com
facebook.com gets most of its social media traffic from Youtube, followed by Facebook Messenger and Instagram (Desktop). Engaging audiences through Twitter may reveal new opportunities
Social Networks
105
Social Network Distribution