- The revolutionary technology is able to integrate, check and filter received messages for authenticity and present to the user a list of birds to target in a specified area during a stated period.
- The user, whose location, birding preferences and daily routine are previously known to Google hits the buttons to specify the geographical radius and time scale of their birding slot. This could be as small as a 10-20 mile radius from their home, combined with a two hour period, a day, a weekend, or even a full week.
- Instantly and after pressing “go” to their desires, the user is presented with a full itinerary for the mission ahead - routes, stops-offs, suggested timings, and of course, birds to target.
- Because the app is constantly updating through unified messaging the user can alter their agenda to that suggested by one or more recent updates - so important during peak migration time. The designers thought of everything by way of an on override button that allows the user to delete unwanted birds whereupon the app will reload a new schedule over and over until a more satisfactory list is achieved.
- All this tech wizardry leads to less time spent on the road, a better hit rate of targets and ultimately, a saving of precious fossil fuels on wasted journeys. The latter is especially important to eco sensitive birders.
- The app is so clever that its suggested bird hit-list for the specified period and localities will include discounted but optional meal stops at the users’ previously favoured watering holes as decided by their Smartphone or Sat Nav history, be it McDonalds, KFC, Pizza Express or Motorway Services.
- Assimilation of Radarbot into the Birdchase® app will sound-alert travelling birders of both mobile and fixed speed cameras that operate on their chosen journey. A potential money and licence points saver for fast moving birders.
"Naturally, people might wonder how we plan to keep Birdchase® running without subscription fees and whether this announcement means we have to introduce third-party ads. We're sure that birders will expect a few ads in exchange for this life enhancing freebie, but any ads will be based around their Internet searches such as birding equipment, birding holidays and life-style goals."
Rob was absolutely clear. "Our objective remains to avoid spam and unwanted advertising within the app and to soon extend the service into Europe and North America while preserving a zero cost package."
"And let’s be clear, we are not in this for the money.” he added firmly.
Back soon with more birding news and photos. Remember, you heard it here first.


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