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The Digital Music

1575 Words7 Pages
From the early days of the internet, Napster first introduced the globe to digital music with easy accessibility, and has been morphing and developing with time. With hefty copyright lawsuits underway, a number of successors have reattempted to design music-sharing platforms that acquiesce to consumer demands, while also limiting the damage to artists and the music industry as a whole. With a number of well-recognizable investors and supporters, Spotify emerged in 2008 and had arguably grown into the most formidable entity in the realms of digital music.
Company Profile:
Name: Spotify -A combination of spot and identify.
Established: 2006 by Daniel Ek and Martin Lorentzon
Locations: Established in Europe, with parent commerce in Luxemburg, UK and R&D in Stockholm
Objective: To help people to listen to whatever music they want, whenever they want, wherever they want.
Number of employees: 250
The service: An online, accessible music service offering music streaming on demand. Spotify is promoted both as a premium monthly subscription service, and a version which is free for consumers to use, but sustained by streamed advertising. Consumers will also have the option to purchase a day pass that gives access to Spotify without advertising.

Beginning its development in 2006 in Sweden, Spotify was founded by its owners Daniel Ek, and Martin Lorentzon, former co-founders of Stardoll and TradeDoubler, with the intent to curtail illegal file-sharing which was destroying the
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