With the rapid rise of technology in the workplace, you might think human voices would be on the decline. But in fact, work culture has actually become more human-centric. Half of millennials say they would take a pay cut for work that aligns with their values. Despite the hype around AI threatening jobs, Deloitte says today’s fastest growing careers require distinctly human skills—STEAM (A for Arts) is the new STEM. Smart companies are responding to the trends, switching to more consumer-friendly tech, and opting for smaller teams over traditional bureaucracies. Their winning mindset: thinking less like corporations, and more like individuals.
How pro football marketing expert Matt O’Neil fosters team creativity
Earlier this year, we traveled to The Gathering in Banff, Canada to learn how marketing leaders from the world’s most-coveted brands guide their companies to cult status. While we were there, Liz Armistead, Head of Brand and Influencer Partnerships at Dropbox, sat down with Matt O’Neil, CEO of Ichi Go and former Vice President of Brand and Media for the Dallas Cowboys to find out how he fosters creativity with his collaborators. Here’s what we learned.
How media companies use Dropbox to connect teams and tools
When you’re immersed in a movie, magazine, or TV show, it’s easy to forget how many people are involved in a major media production—until you see the credits or the masthead. That’s when you get a sense of the cross-continental collaboration it takes to bring those stories to life. So how do global media teams manage to keep everyone on the same page throughout the content lifecycle?
Media teams gain increased flexibility through Dropbox partnerships
Media and entertainment companies have unique needs when it comes to collaboration. They work in teams that span the globe. They work with tools that span a spectrum of uses. And every day, those teams are under pressure to create more content in less time, across an array of consumer platforms. As a result, they’re producing an unprecedented volume of data, including high-res file types with larger and larger file sizes. The challenge becomes—where do you put all that data and how can teams access, review, revise, and share it quickly and securely?
New previews capabilities make teamwork easier
It might seem like the creative process begins with a brainstorm and ends with a presentation. But in reality, creating the asset is just the first step. It’s everything that happens after that determines whether the idea will fly. And at every stage of the content lifecycle—creating, sharing, reviewing, discussing, and iterating—there’s a team of contributors who shape and refine it. The hard part is making sure all those contributions build the idea up, and don’t whittle it down. To make the reviewing and iterating stages of the process easier, Dropbox is introducing new previews capabilities. Here’s how they can help your team save time and drive work forward.
Teams in sync: Digital artists turn illustrations into 3D still life
Collaboration can be hard even when you’re sitting in the same room. So what happens when it has to cross dimensions? We had a chance to find out when It’s Nice That asked digital artists Anny Wang and Tim Söderström to team up with illustrator Klas Ernflo. It’s the latest collaborative experiment in a series that asks artists to team up and create a limited edition poster for the monthly Nicer Tuesdays events in London.
How a passionate designer sparked a worldwide motion design craze
Moving imagery fascinates Kook Ewo, the motion designer behind title sequences in films like Silent Hill (2006) and RBG (2018). He once dabbled in the still world of photography, but he quickly found his passion—and natural talent—in the animated discipline of motion design. He’s worked with some of film’s biggest names, produced a seminal video about his craft, and created the industry’s premiere global event, Motion Plus Design. We chatted with Kook to hear how he got started, and what motivated him to build an international design conference from scratch.


