As seafood becomes more popular on menus, shellfish is becoming a more important category for restaurants of all types. An analysis of some 35 trendsetting restaurants across the country by Chain Account Menu Survey in Wheaton, Ill., revealed that shellfish accounted for 14 percent of all protein-based menu items, trailing only fish, which accounted for 20 percent, and outpacing both beef and chicken, at 13 and 12 percent, respectively.
Even among the top 200 chains, which cater to mainstream American tastes, shellfish accounted for nearly 10 percent of all new menu items in the first half of 2001.
"[Shellfish] supply and distribution are so much more …
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