I Analysis & Insight
We validate the project brief and challenge it through
research and observations of the existing ecosystem in order to:
1—Look inside the company to understand the business case, context and
the processes where the new product or service will be deployed, and
2—Look outside to the ecosystem, market environment and culture.
II Concept Design
We use design approach to find and invent new patterns,
flows and frameworks for the future product or service.
We communicate design direction and alternatives
in concise and visual manner.
Outcomes: frameworks & concepts, journeys, maps, principles,
constraints, identities, task flows, requirements
III Detailed Design
Based on two previous phases, we design and deliver the final
solutions either to
1—Final concept presentation, or
2—Final product or service specification and production assets
Outcomes: product or service specifications, experiences, interfaces, metrics
IV Implementation
We participate in the implementation process and produce
pixel-perfect graphics and refined interaction, for example
as an integral part of an agile development team. We ensure
that the design is implemented as intended: functional and beautiful.
Outcomes: refined specifications, product graphics, design support
Weeknote 173+174+175
Crunching projects and fighting over kinetic scrolling in the Nokia vs. Apple lawsuit.
Read more on our blog
