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Featured Article
Mar 19, 2009
(10 comments)

3 Seconds is all You Got for Your Designs to Sell!

In a blink of an eye, a potential buyer would have entered a store, quickly scan the different products on the shelf and then make a decision to engage with a particular product.

All this happens in just 3-5 seconds!

A product’s external housing is one of the first things a customer sees. This means for your designs to be successful, it will only have 3 seconds to capture the buying interests of your target customer. In today’s ultra competitive market landscape represented by information overload, saturated product offerings and competent competitors who can also do good design, ensuring that your design does this job well is no easy task.

So then how do you do it? Here is how I think it can be done.

[ Read Featured Design Article ]
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Design Articles
Apr 15, 2009
(11 comments)

The Dark Side of Design

Lego Darth Vader
Image by Balakov

This is my second article, that I wrote for Yanko Design (YD). As I know some Design Sojourn readers don’t really frequent YD, I have decided to republish and keep a record of the article here. Enjoy, and I’m looking forward to your comments if you have not left any before!

There is something really nasty about the Design Industry; something many know of but never really spoke of. In our ever-competitive society, we always seem to celebrate the winners, and outcast the losers. We often talk about the one that made it to the top and leave no space for second place.

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Design Business Review

Designers are in the business of doing business; their clients rely on them to make smart, market-savvy decisions and yet there is no resource to provide the necessary knowledge to make these decisions wisely. DBR is simple, pragmatic advice on the business of creativity. Our readers will gain a strategic advantage in their profession by learning how to get a job, win clients, and survive the recession.

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Meta Design
Apr 10, 2009
(Comment?)

Meta Design Links: 10 April 09

I like to bring back our regular Friday “link love” feature this Good Friday!

1) Design is The Problem : Tim Brown’s thoughts on Design Thinking

2) Make something Cool Everyday: Behance Network

3) 10 Industrial Designers worth following on Twitter: Design Droplets

4) Seth Godin: Sliced bread and other marketing delights: Ted Talks

5) Today’s Future Designer: Drivers of Change

“The role of the designer in the business world is changing. With increased activity at a strategic level and the innate skills that support community and collaboration, the designer has the skill set to play a pivotal role in today’s business. In addition, they have the desire to work with new tools and are experienced in making the complex simple. In a world where technological innovation has increased the complexity of both the products and services we consume, achieving elegance has become the hallmark of good design.”

Do enjoy and have a Happy Egg Hunting Easter friends!

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Business Management
Apr 08, 2009
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Design should be an Iterative Process not a Linear one

Anders Ramsay, a UX designer, has done an excellent job in explaining on his blog the advantages of a iterative design process versus a “Waterfall” (or Linear as I call it) design process.

He gets a nod from me for explaining that Industrial Designers have been practicing Iterative Design methodologies for a while. However, I have often noticed that with the pressures of time and budget, Industrial Designers tend to slide back to the more linear processes. This is very dangerous to do, why? Please let me explain.

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Call them Clients? No, they are Business Partners!

I recently visited the website of the book “The Art of Client Service” written by veteran advertising Account Manager Robert Solomon. Though I have yet to read the book (I plan to eventually!), the content really resonates with me, as it is a snap shot of the Strategic Design Management role I play daily.

One thing that I find a little odd though about the Book’s title was the Book’s reference of the “client”. This is because I was part of a discussion where we agreed to reclassify “clients” as “business partners”. Please let me explain.

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About Design Sojourn

Design Sojourn is about a Design Translator's daily adventures in the business of strategic industrial design. DT is an award winning, multi-disciplinary industrial design leader that specializes in strategic design and product realization programs that drive successful brands and businesses.
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