
Recently, I enjoyed a refreshing and invigorating dinner with Walt Mossberg. While we casually discussed our most current endeavors and experiences, the discussion shifted to deep conversation about the future of journalism in the era of socialized media with one simple question, “are newspapers worth saving?”
Walt thought for no more than two seconds and assertively replied, “It’s the wrong question to ask. The real question we should ask is if whether or not we can save good journalism.” He continued, “Think about it. Of the hundreds, thousands, of newspapers around the country, there are really only a few that matter. Good journalism and journalists, on the other hand, are worth saving.”
Indeed. Perhaps good journalists, intuitive and ambitious journalists, might figure out how to survive this Darwinian state of media evolution on their own.Whether it’s newspapers, television shows, or online mediums and networks, the shift is in consumption behavior, quality, relevance, and personality, not the production or distribution of content per se.
Journalists must tap the Statusphere in order to earn awareness for their work and more importantly, build relationships with those who share affinities for the topics they cover. While traditional media models lived and breathed through the sharing of content directly to the existing readership, new media will thrive from those individuals who reach people where they interact and hand-deliver relevant information directly to them.
News Feeds and Timelines serve as our centralized attention dashboard and determine what we read, what we say, and who responds simply by the information that continually flows through it. We’re engaged at the point and place of introduction and bound by context and time. Noticeable content sparks curiosity and dictates our next move and subsequently the next moves and reactions of friends and friends of friends (FoFs).