Airdate: Bridey Drake: Pure Average

Stan has acquired new six-part comedy docu-series Bridey Drake: Pure Average, featuring social content creator, influencer and founder of the Australian pyjama brand Night Sweet Thing, Bridey Drake.

The series offers access to the influencer behind the screen, revealing the highs, lows, and moments that have shaped her journey—from an average outback girl to the founder of a global pyjama empire.

Executive Director, Entertainment Content Acquisitions, Streaming & Broadcast Nine, Cailah Scobie said: “We are thrilled to bring Bridey Drake: Pure Average to Stan. Bridey Drake is an absolute powerhouse whose authentic, unfiltered perspective is exactly what audiences are craving right now. What she and Danielle have built sets a new benchmark for creator-led storytelling, and CheekyMac Productions has delivered a series that is as hilarious as it is deeply human. It’s a groundbreaking docu-series that celebrates individuality, and we can’t wait ​ to share all episodes with our viewers next month.”

Bridey Drake said: “People usually just see the polished highlight reel. What I wanted this series to show is the real, awkward, beautifully messy stuff—the mistakes, the anxiety, the big wins, the people I love, and the exact journey that got me here. If it helps even one young person feel a little less alone or a little more comfortable being their weird, wonderful self, then that’s what matters most.”

Co-Creator, Writer, Director, and Producer Danielle McAlpine Johnson said: “What makes Bridey’s journey so compelling is that she opens the door to massive global conversations shaping an entire generation. Themes of belonging, mental health, female entrepreneurship, body image, and neurodiversity resonate far beyond social media. We wanted to create something deeply human, vulnerable, and inspiring—but above all else, incredibly funny and real.”

From major career milestones and sold-out fan events, to family adventures, business expansion, conservation projects, and deeply personal reflections, Bridey explores identity, belonging, and what success really means. Featuring a cast of some of Australia’s favourite digital creators with a combined following of 15 million including Jiny Maeng, Michael Drake, Yulina Collins, Soraya Duggan, and Jimmy Horton, the series is, at its heart, a love letter to individuality and self-acceptance—celebrating the beauty of being unapologetically yourself in a world increasingly obsessed with perfection.

Through laughter, vulnerability, and a refreshingly honest lens on modern success, this groundbreaking series invites audiences to discover that being “average” might just be the most extraordinary thing of all.

Bridey Drake: Pure Average is a CheekyMac Productions series. The series is co-created by Bridey Drake and Danielle McAlpine Johnson, who also serves as writer, director, and producer. Aaron Harvey serves as co-writer. Executive Producers are Bridey Drake, Lisa Drake, and Anton Bekker. ​

Monday August 10 on Stan.