Electroplanet
 Electroplanet logo | |
| Type | Subsidiary |
|---|---|
| Industry | Retail |
| Founded | 2008 |
| Headquarters | , Morocco |
| Products | Home appliances, electronics, multimedia |
| Revenue | MAD 1.8 billion (2021) |
Number of employees | Approximately 1,000 |
| Parent | Marjane Holding |
| Website | electroplanet.ma |
Electroplanet is a Moroccan retail company specializing in home appliances, electronics, and multimedia products. Founded in 2008, the company operates as a subsidiary of Marjane Holding, one of Morocco's largest retail groups.[1]
History
[edit]Electroplanet opened its first store in November 2008 in Marrakech.[2]
Expansion
[edit]By 2020, Electroplanet operated 32 stores across 16 Moroccan cities. As of 2022, the brand had expanded to 41 stores, including openings in cities such as Casablanca, Agadir, and Rabat.[3][4]
E-commerce
[edit]In 2018, Electroplanet launched its e-commerce platform. This digital transformation accelerated during the COVID-19 pandemic.[4]
Workforce
[edit]As of 2024, the company employs approximately 1,000 people, with over 80% working directly in customer service and retail operations.[5]
Awards
[edit]Electroplanet was awarded "Service Client de l’Année Maroc" for some years, including 2022, 2023, and 2024.[6]
References
[edit]- ^ Marjane Holding – Histoire
- ^ Qui sommes-nous ?
- ^ "Electroplanet dévoile sa Vision 2025 avec un nouveau concept store", Le Matin, 2022.
- ^ a b "E-commerce, plus qu’un relais de croissance pour Electroplanet", Les Eco, 2021.
- ^ "Electroplanet – Best Employers of Choice"
- ^ "Pour la 6e année consécutive, Electroplanet élu Service Client de l’Année Maroc 2025", Le Site Info, 2024.
