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Research Interests:
Research Interests:
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... Over the last seven years the authors have conducted an in-depth study of governance and performance of 13 European tourism destinations three mountain and two seaside destinations, four urban cities and four small heritage cities... more
... Over the last seven years the authors have conducted an in-depth study of governance and performance of 13 European tourism destinations three mountain and two seaside destinations, four urban cities and four small heritage cities (Sainaghi; d'Angella; De Carlo and ...
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Purpose – This article aims to identify average room rate (ARR) determinants of individual firms located in a destination. Design/methodology/approach – The sample is composed of 72 individual firms, operating in the 3-5 star category;... more
Purpose – This article aims to identify average room rate (ARR) determinants of individual firms located in a destination. Design/methodology/approach – The sample is composed of 72 individual firms, operating in the 3-5 star category; data were collected using financial statements and questionnaires. Independent variables are searched along “what” (product) and “where” (location) dimensions. Findings – The empirical findings identify
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Il presente scritto riflette sul complesso intreccio esistente tra la strategia di destinazione e i risultati competitivi delle imprese alberghiere. L’ipotesi di fondo è che i tratti morfologici delle stagionalità siano legati più al... more
Il presente scritto riflette sul complesso intreccio esistente tra la strategia di destinazione e i risultati competitivi delle imprese alberghiere. L’ipotesi di fondo è che i tratti morfologici delle stagionalità siano legati più al posizionamento complessivo della destinazione che non alla strategia aziendale messa in campo dalle singole imprese. Detto diversamente, le stagionalità tendono ad assumere una certa omogeneità per le imprese locali e sono difficilmente modificabili attraverso le scelte di posizionamento. L’analisi si basa sui dati giornalieri di occupazione e prezzi di un campione di 29 imprese alberghiere localizzate a Milano ed operanti nella categoria 4 stelle. Ai valori giornalieri è stato sovrapposto il calendario, sempre giornaliero, di Fiera Milano, degli anni 2006-2008, ottenendo oltre 30 mila osservazioni. Le evidenze empiriche, nel loro complesso, mostrano il rilievo che il comparto fieristico riveste per la città. Le fiere sono capaci di creare un gap positi...
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Research Interests:
... Rodolfo Baggio Master in Economics and Tourism and Dondena Center for Research on Social Dynamics, Bocconi University rodolfo.baggio@unibocconi.it Ruggero Sainaghi ... This attribute can be assessed by adopting an approach originally... more
... Rodolfo Baggio Master in Economics and Tourism and Dondena Center for Research on Social Dynamics, Bocconi University rodolfo.baggio@unibocconi.it Ruggero Sainaghi ... This attribute can be assessed by adopting an approach originally due to Harold Edwin Hurst. ...
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... International Antiques, Exhibition of furniture complement, EIMU.2006 , Living the bathroom. ... strategies, or they attract a large number of visitors (like the Craftsman Fair), but that ... paradoxical, is actually... more
... International Antiques, Exhibition of furniture complement, EIMU.2006 , Living the bathroom. ... strategies, or they attract a large number of visitors (like the Craftsman Fair), but that ... paradoxical, is actually consistent with the business model of the hotels in Milan, where the ...
Ski corporation productivity and cooperation with hotel firms: the lacked tie Ruggero Sainaghi & Silvia Canali Abstract Growing national and international competition in the tourist market has made it increasingly obvious that it is above... more
Ski corporation productivity and cooperation with hotel firms: the lacked tie Ruggero Sainaghi & Silvia Canali Abstract Growing national and international competition in the tourist market has made it increasingly obvious that it is above all the destinations which are competing ...
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Purpose This article explores the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results... more
Purpose
This article explores the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event able to reconfigure seasonal periods?
Methodology
The present analysis is based on Smith Travel Research (STR) data. This source offers daily data on a large sample of Milan hotels (approximately 80 percent of the total), representing more than 30,000 rooms. The empirical data relates to a period of 12 years, 11 of which are focused on the pre-event period (2004–2014), while 2015 is centered on the Milan Expo. This data comprises 4,383 daily observations. For each day, three operating measures were analyzed: occupancy, average daily rate (ADR), and revenue per available room (RevPAR).
Findings
The empirical findings fully support the first hypothesis: the four seasonal periods built around the main market segments are relevant lenses for understanding Milan’s demand structure before Expo 2015. The findings also support the second hypothesis relating to the effects generated by the event: Expo 2015 was able to improve hotel performance during the four seasonal periods analyzed. The most fragile seasonality registered the highest rise. Finally, the last two hypotheses to be investigated are as follows: did the Milan Expo 2015 simply improve hotel performance, without changing the underlying seasonal patterns (hypothesis 3), or did this event reconfigure the demand structure (hypothesis 4)? The analyses carried out lend more support to the fourth hypothesis, suggesting that new seasonal patterns emerged during Expo 2015.
Originality
This paper explores the impact of a mega event on seasonal patterns of hotel performance metrics. At least three original aspects are introduced. Firstly, to analyze the Milan demand variation, a market segment approach that proposes an innovative seasonal matrix is developed. This is based on the three main client groups attracted by the destination. Secondly, the effects generated by the Expo are measured with consideration given to the four seasonal periods. Thirdly, based on graphical and statistical analysis, the paper confirms that new seasonal patterns emerged during the Expo.
This article explores the effects generated by the Milan World Expo 2015 on both firm performance and seasonality structure. It aims to answer the following research question: Did the Milan Expo 2015 influence only hotel results without changing seasonal patterns, or was this mega event able to reconfigure seasonal periods?
Methodology
The present analysis is based on Smith Travel Research (STR) data. This source offers daily data on a large sample of Milan hotels (approximately 80 percent of the total), representing more than 30,000 rooms. The empirical data relates to a period of 12 years, 11 of which are focused on the pre-event period (2004–2014), while 2015 is centered on the Milan Expo. This data comprises 4,383 daily observations. For each day, three operating measures were analyzed: occupancy, average daily rate (ADR), and revenue per available room (RevPAR).
Findings
The empirical findings fully support the first hypothesis: the four seasonal periods built around the main market segments are relevant lenses for understanding Milan’s demand structure before Expo 2015. The findings also support the second hypothesis relating to the effects generated by the event: Expo 2015 was able to improve hotel performance during the four seasonal periods analyzed. The most fragile seasonality registered the highest rise. Finally, the last two hypotheses to be investigated are as follows: did the Milan Expo 2015 simply improve hotel performance, without changing the underlying seasonal patterns (hypothesis 3), or did this event reconfigure the demand structure (hypothesis 4)? The analyses carried out lend more support to the fourth hypothesis, suggesting that new seasonal patterns emerged during Expo 2015.
Originality
This paper explores the impact of a mega event on seasonal patterns of hotel performance metrics. At least three original aspects are introduced. Firstly, to analyze the Milan demand variation, a market segment approach that proposes an innovative seasonal matrix is developed. This is based on the three main client groups attracted by the destination. Secondly, the effects generated by the Expo are measured with consideration given to the four seasonal periods. Thirdly, based on graphical and statistical analysis, the paper confirms that new seasonal patterns emerged during the Expo.
