It's time for a new era of advertising
We're living through a time of unprecedented social change. Progressive values are becoming mainstream at light speed and people are looking to see how brands respond. In the face of that challenge, the rebuilding of trust between advertisers and consumers - as well as within the industry itself - has never been so important.
If the last few years have been the story of an arms race, fuelled by scale and data, we are now entering the era of Modern Advertising where it's time to re-balance those goals with context, attention, trust and values.
Trust in advertising has never been lower, and we want to help build that back up. We are the No.1 most trusted newsbrand in the UK. Our readers trust us to speak truth to power and reflect their values. Our advertisers trust our quality, brand safe environment.
We are the biggest quality newsbrand in the UK, reaching 24.9m people each month. But we know that’s nothing without attention. Luckily, ads on The Guardian are 10 times more likely to be seen than on competitors.
Living in a world of unprecedented societal change, with the public narratives around politics, gender, body image, sexuality and diet all being challenged. The Guardian is committed to reflecting the progressive agenda, and reaching the crowd that uphold those values. It’s helpful that we reach over half of progressives in the UK.
