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Owning the Break: Archer Launches First-to-Market Pause Ads to Capture Snack-Time Attention on CTV
"Pause Ads delivered beyond awareness, we saw lifts in purchase intent, which moves the needle for us. The format is premium, and it reaches consumers at exactly the right moment."
Andrew Thomas
Head of Marketing, Archer Meat Snacks
LA Tourism Inspires Exploration with High-Impact Creative
"GumGum's high impact units have consistently delivered results above benchmark, so we were eager to test the new Hang Time unit. Our initial test generated engagement twice as strong as the current units we are running, and we are now including it in multiple plans globally going forward."
Jack Lancaster
Vice President, Media at Allied Global Marketing
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